O2 Media Brings Real-Time Video Platform Grabyo to The U.S.
Partnership Solidifies Commitment and Passion for O2 Media??? to Remain a Leader in Branded Entertainment
April 02, 2014 --
POMPANO BEACH, Fla., April 2, 2014 /PRNewswire/ -- O2 Media, the Leader in Branded Entertainment, today announced a new partnership with UK-based Grabyo to bring its revolutionary real-time TV video platform to the United States for the first time.
Broadcasters and Production companies can use Grabyo's cloud-based studio to distribute live TV clips to millions of viewers in real time, through multiple social media platforms and as a seamless experience on any device. Thanks to its integration with Twitter, users can view TV clips as Twitter cards without leaving Twitter, as well as directly within Facebook's newsfeed on web and mobile.
"Bringing Grabyo's powerful TV clip-sharing technology to the United States for the first time is truly a landmark event. O2 Media is proud to introduce this groundbreaking social engagement technology to its many brand partners. And we are excited to bring our television viewers a new way to enjoy and share our video content across their social networks," stated Josh Souza, VP Development & Distribution.
O2 Media will use Grabyo's real-time video platform to drive social engagement as well as generate additional advertising and sponsorship opportunities by offering brands an integrated cross-platform tool to win the conversation on social media.
"Having already worked with a number of major broadcasters and brands in Europe, we're extremely excited to be coming to North America with O2 Media," comments Gareth Capon, CEO at Grabyo. "We were impressed by how quickly they recognized the potential of our platform and we're hugely grateful to be getting access to their impressive array of brand partners."
Grabyo successfully launched its service in the United Kingdom just over five months ago and has since worked with a number of major broadcasters on some of the most popular TV formats in Europe.
About O2 Media
O2 Media is the Leader in Branded Entertainment, creating and producing more than 2,000 episodes airing across their four award-winning shows The Balancing Act, Designing Spaces, Mission Makeover, and All Mixed Up currently airing on Lifetime Television and soon to be seen in U.S. syndication markets this fall. O2 Media has collaborated with over 2,900 global and national brands, including Forbes top 500 companies that have come to shoot in the company's state-of-the-art production and development studios in South Florida. This has allowed O2 Media the unique opportunity to fund/co-fund, produce/co-produce successful shows and test brand concepts for Marketers. In addition, O2 Media also has a successful stand-alone Direct Response division, Incredible Discoveries, continuing its mission to inspire and enhance the lives of its audience with original and relevant programming.
Visit www.o2mediainc.com to learn more.
SOURCE O2 Media(TM)
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