Bonten Media Expands Contract With Rentrak Local TV Service For Entire TV Station Group
--Bonten Media Goes All-in with Rentrak by Adding Local TV Ratings Across Its 13 Television Stations in Eight Markets--
March 26, 2014 --
PORTLAND, Ore., March 26, 2014 /PRNewswire/ --Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a long-term, group-wide, local TV ratings expansion with Bonten Media across their 13 stations in eight markets.
"We started working with Rentrak a few years ago in Tri-Cities, TN/VA and have learned to appreciate the quality of 365-day-a-year measurement and the immediacy of the information. So, it was a natural progression to expand our partnership across the entire group," said Randall D. (Randy) Bongarten, chairman and chief executive officer of Bonten Media. "Rentrak has created a robustly competitive TV measurement marketplace based on millions of homes across the country, which Bonten and the industry stand to benefit significantly from. They provide stable and reliable ratings and audience insights that we can use with our agency and advertiser partners and to make news and programing decisions."
"Bonten Media's philosophy of creating a culture of excellence has made them a very well-respected broadcaster," said Rentrak's Executive Vice President, Local Market Television, Steve Walsh. "We are most happy to expand our partnership with them and continue growing our transactional adoption across the industry. We look forward to working closely with them and providing them with audience information that allows them to sell, not only the size of their audiences, but on their value, benefiting both them and their clients."
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies.Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
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