Content Insider #469 - Big Content
Studios, Nets Work to Leverage Viewers' Web Involvement
I recently read where most Facebook viewers do it with the sound off. That's not really viewing because content is good storytelling - audio and visual - and it draws you in, gets you involved and makes you feel something you didn't feel before...warm, cold, happy, sad, enlightened, enriched. Even educated and entertained. Good stuff does that. Bad stuff just fills time until you've got something better to do like think, imagine, dream. It doesn't really matter how you get the content, it's about the message. That is delivered by people - filmmaking people - who care about what they do and their message(s). That's the stuff I want to see...and hear! And I really prefer it on the biggest screen possible.
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