beIN SPORTS Scores Big With El Clasico
Last Sunday's Match Currently the Most Tweeted Soccer Event in 2014
March 25, 2014 --
MIAMI, March 25, 2014 /PRNewswire/ --beIN SPORTS announced today the success of its coverage from this past weekend's broadcast of El Clasico, played between Real Madrid and Barcelona. As continued testament to soccer's growing popularity in the United States, the network's exclusive rights delivered huge engagement on Twitter, a key metric for not only the size of the television viewing audience, but also its passionate fan base.
According to Nielsen SocialGuide, beIN SPORTS' airing of the match on Sunday, March 23rd was the most tweeted about soccer event of the year thus far in the US with over 815,000 tweets, beating out the Kentucky vs. Wichita State match airing on CBS as part of NCAA March Madness as well as AMC's hit "The Walking Dead." These tweets reached 4.75 million people making it the number one cable episode for the day in terms of unique audience.
"These early numbers are extremely encouraging, both for our network as well as the excitement surrounding the world's most popular sport here in the US," said Antonio Briceno, Deputy Managing Director of beIN SPORTS.
Real Madrid and Barcelona are two of the world's most popular and successful clubs and each team's roster is filled with soccer royalty. The final score of 4-3 demonstrated the fierce competition and close play of these two teams, with now just a single point separating the long-standing rivals in league play.
Both beIN SPORTS and beIN SPORTS en Espanol aired the match exclusively for US households, and beIN SPORTS PLAY aired the match on the authenticated streaming platform for computers, tablets, and smartphones. The huge online following began with a pre-game show at 1pm ET and continued for the rest of the afternoon, culminating with soccer action at 4:00pm ET.
beIN SPORTS is now available on 9 of the 10 largest MPVDs in the US, among others.
About beIN SPORTS USA
beIN SPORTS USA, The international sports network. Launched in 2012, beIN SPORTS is the fastest growing sports network in the U.S., offering viewers premium sports content and entertainment across multiple platforms including TV channels beIN SPORTS and beIN SPORTS en Espanol. A cornerstone of beIN SPORTS USA is its unrivaled live soccer coverage, news and in-depth analysis of the top leagues from around the world, including exclusive matches from La Liga, Serie A, Ligue 1, Russian Premier League, Football Premiership, Primeira Liga and CONMEBOL/CONCACAF World Cup Qualifiers. With beIN SPORTS PLAY, authenticated subscribers can also enjoy all the exciting action and even stream live overflow matches offered in HD on your computer, tablet or smartphone. In addition to soccer, beIN SPORTS serves as a haven to fans of motorsports, tennis, rugby, volleyball and boxing, among others.
For more information, please visit www.beinsports.tv. follow us on Twitter @beINSPORTSUSA and/or @ESbeINSPORTS and like our beIN SPORTS USA Facebook page for breaking news and real-time updates.
SOURCE beIN SPORTS
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