Charter Media Opens New State-of-the-Art Production Facility on Madison's West Side
Full-service production house designed to support clients of all sizes
March 24, 2014 --
MADISON, Wis., March 24, 2014 /PRNewswire/ --Charter Media will celebrate the grand opening of its new, state-of-the-art production suite located in Madison, Wisconsin with a ribbon-cutting event in partnership with the Madison Chamber of Commerce on March 27, 2014 from 4 p.m. to 6:30 p.m.
The brand new, state-of-the-art studio and full-service production house is located at 1241 John Q Hammons Drive, Suite 101, and features a large studio space, full high-definition capabilities, an extensive audio library with professional voiceover services and multiple design and digital file creation suites.
The new Madison facility is home to Charter Media Creative Services, a team of 17 award-winning professional storytellers who are skilled in advertising concept, writing and using the latest production technology to help tell their clients' stories. They shoot video in house and on-site to create compelling corporate, web and marketing videos and develop TV commercials as well as take on many custom productions to support their clients' internal communications needs.
Charter Media's client base is diverse, specializing in businesses and not-for-profit groups of all sizes. With studios in 26 cities across the United States, the Charter Media team takes pride in its ability to tell an array of local, hometown stories.
Travis Wichmann, senior manager of creative services for Charter Media, has seen Charter Media's presence expand in Madison and across the company's Great Lakes Region. He says the new Madison facility is a sign of the progress Charter Media has made in carving out its niche in a highly competitive advertising industry. "Charter Media has found great success working with businesses and organizations that don't employ their own in-house production teams or keep an advertising agency on retainer. While our team has access to the best technology and resources for media production, we're also small enough to take on jobs of any size and budget. That business model has proven to be very successful and is helping us grow here in Madison and across the United States."
It's also why Emmi Roth USA, a Wisconsin-based producer of specialty cheeses, came to Charter Media Creative Services to help tell their story about their specialty cheeses and provide multi-media tools to train their sales team about the benefits and functionality of their cheeses. Charter Media produced long-form web videos featuring their executive chef who demonstrates new products and prepares dishes using their award winning cheeses to be viewed by top chefs around the world. "The videos are a key tool in our digital marketing efforts," says Kirsten Jaeckle, marketing manager for Emmi Roth USA. "Working with Charter Media has been a great experience and we always look forward to our shoots. I've found incredible value in the production services they provide."
Charter Media is committed to being a good corporate citizen, and it often teams up with local clients and national programming partners to orchestrate community service projects, such as Operation School Supplies, an annual school-supplies drive to support area students in need, and a DVDs for the Troops campaign that collects DVD movies from the public and ships them to our troops stationed overseas. Charter Media's local team also provides studio tours for student groups interested in advertising and media production.
"Our niche is that we know the communities where our customers live and work and that helps us bring our clients' stories to life," said Wichmann. "It's also why we use our connections and resources to help make our communities a better place."
About Charter Media
Charter Media is the advertising sales division of Charter Communications, Inc., providing local, regional and national businesses with opportunities to advertise in individual markets on cable television networks. More information about Charter Media can be found at chartermedia.com.
Charter Communications (NASDAQ: CHTR) is a leading broadband communications company and the fourth-largest cable operator in the United States. Charter provides a full range of advanced broadband services, including advanced Charter TV video entertainment programming, Charter Internet access, and Charter Phone. Charter Business similarly provides scalable, tailored, and cost-effective broadband communications solutions to business organizations, such as business-to-business Internet access, data networking, business telephone, video and music entertainment services, and wireless backhaul. Charter's advertising sales and production services are sold under the Charter Media brand. More information about Charter can be found at charter.com.
SOURCE Charter Media
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