Mobile Advertising Spend Expected To Reach $18 Billion In 2014 - WDAS Signs Its Second License Agreement In Mobile Advertising And CellAd Exhibits At ad:tech, San Francisco
March 20, 2014 --
NEW YORK, March 20, 2014 /PRNewswire/ --World Assurance Group Inc. (www.worldassurancegroup.com) (OTC Pink: WDAS) today announces that World Global Group Inc. (WGG), a WDAS wholly owned subsidiary based in Miami, Florida, has acquired the license for AdKash, which now has over 162,000 downloads and that its other wholly owned subsidiary, CellAd Inc. will be exhibiting at the ad:tech digital marketing conference being held on March 26th and 27th, 2014.
WGG has now completed its second licensing agreement in the area of mobile advertising. This agreement secures for WGG the rights to the android advertising display app, AdKash, and the underlying advertising platform, which serves advertisements worldwide and manages AdKash user balances. AdKash is the first app of its kind to directly reward users for viewing advertisements on their mobile devices every time they receive a call or text message. Google statistics now confirm that the AdKash app has exceeded 162,000 downloads.
According to Gartner, the world's leading information technology research and advisory company, "Mobile Advertising Spending Will Reach $18 Billion in 2014" and "All regions of the world will experience strong growth in mobile advertising spend, although North America is where most of growth will come from, due to the sheer scale of its advertising budgets and their shift to mobile."
CellAd will be exhibiting at ad:tech, Moscone West, San Francisco next week to meet with US brands and ad partners who wish to advertise on AdKash.
Mr. Sean McVeigh, CEO of CellAd, said, "I am personally looking forward to meeting new and existing advertising partners at our Booth NX1, Moscone Center West, San Francisco next week. We had a highly successful exhibition at ad:tech, New York last November. Now that our technology is proven and we have users in over 120 countries, we are looking to secure appropriate US based advertising partners to enable us to open up AdKash to American usersso they can make money as we capture a share of the growing North American mobile advertising spend."
Mr. Fabio Galdi, CEO of WDAS, said, "This licensing agreement consolidates our position in the rapidly growing mobile advertising sector. I am confident that AdKash will soon present new opportunities in mobile advertising for our existing partners, now that we have completed this licensing agreement."
About World Assurance Group
World Assurance Group Inc. is a holding company that currently operates through two wholly owned subsidiaries: CellAd Inc., a digital media company based in Ireland operating in the global mobile advertising industry and World Global Group Inc. (WGG), an intellectual property licensing company based in Miami, Florida. CellAd's Adkash smartphone app is revolutionary new cloud advertising platform that allows advertisers and brands to deliver high definition, full screen adverts, coupons and click-through offers to subscribers via smartphone applications. When Adkash is installed on the user phone, every time they receive an inbound call or text message, Adkash will pay the subscriber a fee in the form of cash or other agreed medium. WGG develops, acquires innovative technologies that are disruptive to existing processes. Additional information may be found at www.worldassurancegroup.com
This press release contains forward-looking statements. Words such as "expects", "intends'', "believes'', and similar expressions reflecting something other than historical fact are intended to identify forward-looking statements, but are not the exclusive means of identifying such statements. These forward-looking statements involve a number of risks and uncertainties, including the timely development and market acceptance of products and technologies, the ability to secure additional sources of finance, the ability to reduce operating expenses, and other factors described in the Company's filings with the OTC Markets Group. The actual results that the Company achieves may differ materially from any forward-looking statement due to such risks and uncertainties. The Company undertakes no obligation to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.
SOURCE World Assurance Group Inc.
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