1 Mainstream, Silver Chalice, Bring Premium Sports Content to Internet Set-Top Devices
ACC Sports partnership brings college sports highlights to more digitally savvy households
March 17, 2014 --
CUPERTINO, Calif., March 17, 2014 /PRNewswire/ -- Internet TV Platform 1 Mainstream today announced that it has teamed with SportsLabs, a division of Silver Chalice Ventures, to launch the ACC Digital Network's "ACC Sports" service on Internet-enabled set-top devices, making select Atlantic Coast Conference (ACC) content available to even more households. The details surrounding the ACC Sports app were announced this morning by the Atlantic Coast Conference Digital Network (ACCDN). As reported earlier today on MediaPost and Bloomberg West, this new, free channel on over-the-top (OTT) boxes conveniently comes at a time when many sports fans are turning their attention to college basketball for the national championships.
"Sports programming has always been a significant driver of traditional TV consumption, so bringing ACC to the streaming TV audience is a tremendous step in the right direction," said Rajeev Raman, CEO, 1 Mainstream. "It's great for consumers to see that there is more to streaming than movies." ACC Sports will be covering the tournament extensively throughout the month, with new content updated daily. ACC Sports will also allow OOT device owners to access content from Campus Insiders, the leading digital college sports network, which covers all major college conferences.
"In the digital space, it's critical that our networks be accessible on as many internet enabled devices as possible," said John Burris, President of Silver Chalice Ventures/SportsLabs. "1 Mainstream allowed us to extend our free, on-demand college sports content to streaming TV users in just a few weeks. We knew this would be a great opportunity to showcase our premium college content in time for the tournament and 1 Mainstream provided a turnkey solution for us."
Content available via the ACC Sports app includes a "Road to Texas" feature series, team profiles, and tournament previews featuring ACCDN host Jeff Fischel and former ACC basketball greats Drew Barry and JR Reid.
ACC Sports is available now.
About 1 Mainstream
1 Mainstream (Cupertino, CA) is a digital TV distribution platform for deploying HD video services in weeks across the most popular TV, game console, tablet and streaming devices. Leading broadcasters and operators, such as BSkyB, use 1 Mainstream to automate native app creation, content delivery, protection, and monetization. For more information, visit www.1mainstream.com.
About Silver Chalice/SportsLabs
SportsLabs is the official digital sports platform provider for schools, conferences, teams, rights holders and content producers including the ACC Digital Network (ACCDN, a joint venture between Silver Chalice and Raycom Sports) and Campus Insiders (a joint venture between Silver Chalice and IMG College.) Using its proprietary Advanced Media Platform for Sports, it develops new ways for fans to engage with sports through digital products and experiences. Based in Boulder, Colorado, SportsLabs is part of Silver Chalice Ventures which builds and operates a portfolio of high-value digital media businesses. For more information, visit www.sportslabs.com and www.silverchalice.com.
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