TV App Agency to Provide Customers with Comprehensive Analytics for Their Smart TV Apps
March 17, 2014 --
LONDON, March 17, 2014 /PRNewswire/ --
TV App Agency, the leaders in Smart TV app development are partnering with content management and analytics specialists Nice People at Work to provide their customers a comprehensive analytics service built in to their Smart TV apps.
Nice People at Work's analytics service provides comprehensive information on user details and video performance allowing tracking for every event taking place as well as establishing user-defined alerts to allow for real-time performance feedback.
With increasing competition aiming to capitalise on the growing demand for Connected TV and Over-the-Top services brands are constantly looking at new ways to improve their offering and differentiate themselves from the competition. One of the biggest challenges for any VOD service is maintaining quality of service and ensuring any issues are responded to as quickly as possible.
To overcome this challenge TV App Agency have integrated Nice People at Work's analytics into their award winning TV App Engine, the 'Develop Once/Deploy to Many' cross platform compiler. As a result not only will TV App Agency's customers have the advantage of having their apps on multiple platforms at a fraction of the cost and time but will also have comprehensive information and performance details of every event taking place in their apps.
TV App Agency Director and Co-Founder Bruno Pereira said "With Nice People at Work our customers are now going to be able to not only track issues and performance but also act when quality of service is low for example low bandwidth, therefore increasing customer satisfaction and retention."
Gonzalo De La Vega, Chairman and CEO of Nice People at Work said "Thanks to our partnership with TV App Agency, Nice People At Work will be able to have the best implementation of Youbora Video Optimisation tool in a wide selection of devices, in just a few minutes, enabling our customers to obtain real time quality metrics from every player, on every device of every user."
Andy Eardley, Co-Founder and Director of TV App Agency and Gonzalo will be speaking at this year's TV Connect Event held at the Grand Hall, Olympia in London on the 20th March. The presentation will be on Big Data and the direct effect it is having on the user experience.
TV App Agency works with leading brands to help them understand, plan, develop and succeed with their apps on a wide range of connected devices. The TV App Engine is a 'Develop Once/Deploy to Many' cross platform app compiler that is available as a Software as a Service (SaaS) offer and which delivers low cost, maximum reach, faster to market apps for brands through the generation of a single source code to deploy and maintain across most Smart TV platforms.
Nice People at Work enables Broadcasters, Media groups, Telcos and VOD providers to access full QoS and performance details for every view, from every player on every device.
Founded in Barcelona in 2008 by the co-founders of Wuaki.tv, Nice People at Work is a leading provider of internet video solution, focusing on optimisation, content delivery and QoS monitoring.
Bruno Pereira, Director TV App Agency
Gonzalo De La Vega, CEO Nice People at Work
SOURCE TV App Agency
Copyright 2014 PR Newswire. All Rights Reserved