Company News: Page (1) of 1 - 03/14/14

The US Transactional Video Market: Revealed

 

March 14, 2014 --

DUBLIN, Mar. 14, 2014 /PRNewswire/ --

Research and Markets

(


http://www.researchandmarkets.com/research/mck3l6/the_us

) has announced the addition of the

"The US Transactional Video Market: Revealed"

report to their offering.



(Logo: http://photos.prnewswire.com/prnh/20130307/600769)

Since the advent of commercial television back in the 1940's, TV programming has competed with theatrical movies for the consumer's video entertainment mindshare. Over the decades, TV has gained in importance, at the expense of movies. But it was not until very recently that original TV programming began to rival, or even outdo movies in terms of cinematic quality, script writing, acting and investment.



So, what has become troubling for transactional service providers is the fact that when the majority of consumers look for something good to watch on TV, transactional services, such as movie rentals or even viewing a previously purchased movie (disc or online), are rarely considered. There are a lot of reasons for this, but the most important factor is the availability of suitable alternative video entertainment, namely high-quality, original TV programming.



This report examines the use of transactional video services, with a focus on identifying who is viewing VOD content and most importantly, understanding why other consumers are not viewing VOD. The report examines home video disc and online purchases, disc and online rentals, as well as free and rented pay-TV VOD services. It is through the analysis of TV viewing patterns that conclusions can be made on how consumer behavior can be altered in favor of transactional video services.



Key Topics Covered:



Executive Summary



Introduction.



Methodology



Consumer VOD Segmentation.



Video Junkies



Video Enthusiasts



All-You-Can-Eat



Take-It or Leave It



Home Video Purchases



Video Disc Purchases



Electronic Sell-Through (EST)



Purchased Video Market Assessment



Home Video Rentals



Video Disc Rentals



Internet Video-on-Demand Rentals



Video Rental Market Assessment



Pay-TV VOD.



Conclusions




For more information visit

http://www.researchandmarkets.com/research/mck3l6/the_us



About Research and Markets
Research and Markets is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.


Media Contact:

Laura Wood , +353-1-481-1716, press@researchandmarkets.net


SOURCE Research and Markets

Copyright 2014 PR Newswire. All Rights Reserved

Page: 1
Related Keywords:Home, Movies & Music, Movies by Genre, Science, Television, Entertainment, Other,

Source:PR Newswire. All Rights Reserved
---

Our Privacy Policy --- @ Copyright, 2015 Digital Media Online, All Rights Reserved

Webmaster
Digital Media Online, Inc.