The US Transactional Video Market: Revealed
March 14, 2014 --
DUBLIN, Mar. 14, 2014 /PRNewswire/ --
Research and Markets
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Since the advent of commercial television back in the 1940's, TV programming has competed with theatrical movies for the consumer's video entertainment mindshare. Over the decades, TV has gained in importance, at the expense of movies. But it was not until very recently that original TV programming began to rival, or even outdo movies in terms of cinematic quality, script writing, acting and investment.
So, what has become troubling for transactional service providers is the fact that when the majority of consumers look for something good to watch on TV, transactional services, such as movie rentals or even viewing a previously purchased movie (disc or online), are rarely considered. There are a lot of reasons for this, but the most important factor is the availability of suitable alternative video entertainment, namely high-quality, original TV programming.
This report examines the use of transactional video services, with a focus on identifying who is viewing VOD content and most importantly, understanding why other consumers are not viewing VOD. The report examines home video disc and online purchases, disc and online rentals, as well as free and rented pay-TV VOD services. It is through the analysis of TV viewing patterns that conclusions can be made on how consumer behavior can be altered in favor of transactional video services.
Key Topics Covered:
Consumer VOD Segmentation.
Take-It or Leave It
Home Video Purchases
Video Disc Purchases
Electronic Sell-Through (EST)
Purchased Video Market Assessment
Home Video Rentals
Video Disc Rentals
Internet Video-on-Demand Rentals
Video Rental Market Assessment
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