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Calrec Makes Biggest Single Sale Ever to South Korean Broadcast Network MBC
Broadcaster Buys 14 Calrec Audio Consoles Based on Their Stability, Reliability, and Technical Merit
March 11, 2014 --
Calrec Audio has sold 14 audio consoles to South Korean broadcaster MBC in its biggest single sale ever. MBC purchased a variety of consoles, ranging from a 64-fader Apollo to a 24-fader Artemis Light, to be used for TV, radio, and outside broadcast productions for stations throughout the network. MBC made the purchase as part of its move to a new, purpose-built facility.
During the selection process, MBC's main criteria for the purchase were the stability of the system, the configuration of the redundancy, the reliability of the company in terms of both the manufacturer and the distributor, and the quality of after-sales support. None of the competing consoles scored as high as Calrec's for stability and reliability, and Calrec desks also got the highest technical marks.
"The technical merit of the consoles was the reason MBC chose to buy mainly from Calrec," said Mr. Chang, CEO, AVIX Tech, Calrec's South Korean distributor. "Many Korean broadcasters have watched MBC's investment in Calrec consoles with a good deal of interest. We believe that this sale will influence other broadcasters and help change the way they purchase broadcast audio consoles. We hope they gradually move away from focusing entirely on price and instead look at better-qualified equipment."
Because the new consoles provide operators with greater functionality than MBC's existing equipment, MBC expects the consoles to improve workflows and allow for better quality in live TV broadcasts.
"MBC is the oldest and one of the four major national broadcasting networks in South Korea, so we anticipate others will pay close attention to the decisions it makes about its equipment," said Graham Murray, regional sales director, APAC, Calrec Audio. "As other broadcasters visit the facilities, hear that MBC is satisfied with the systems, and see the quality of the broadcasts, they will be more inclined to purchase Calrec desks for their own facilities."
Calrec and regional distribution partner AVIX Tech cooperated closely on the proposal, with AVIX Tech handling the sale, installation, training, and support. Commissioning is scheduled to start in March.
Information about Calrec and its products is available at calrec.com and community.calrec.com.
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About Calrec Audio Ltd.
Calrec Audio, part of D&M Holdings Inc., is exclusively dedicated to excellence in audio mixing for on-air and live production. A broadcast specialist for more than 40 years, Calrec has developed a range of digital consoles relied on by the world's most successful broadcasters. For putting sound in the picture, broadcasters put their trust in Calrec. More information is available at calrec.com and community.calrec.com.
Calrec Audio, MBC, Artemis Light, AVIX Tech
Source:Digital Media Online.
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