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TargetX CRM Wins University Business Readers Choice Top Product Award for a Second Year in a Row


March 12, 2014 --
TargetX CRM Wins University Business Readers Choice Top Product Award for a Second Year in a Row

Conshohocken, PA (PRWEB) March 12, 2014

TargetX's cloud-based CRM for Higher Education was voted a University Business "Readers' Choice Top Product" for 2013 and praised by readers for two-way data exchange with student information systems.

Now in its second year, the annual University Business Readers' Choice Top Products award recognizes the most innovative products in higher education. The winners were selected by the editors of University Business from hundreds of nominations submitted by readers. Winners were selected based on both quantity of nominations and the nominees' testimony of the product.

The complete list of products have been announced online and in the January 2014 issue of University Business magazine.

TargetX's CRM is a groundbreaking Customer Relationship Management system that includes components for Student Recruitment, Retention and Advancement offices. It helps colleges manage, integrate and automate their processes and allows for two-way data exchange with student information systems. The TargetX CRM also includes an online application, event scheduler, email broadcasting and online chat tools.

"The fact that we saw an increased response in the second year of this recognition is a testament to the interest that higher ed leaders have in products for improving educational outcomes and operational efficiencies," says JD Solomon, Editorial Director of University Business. "All of the honorees in our Top Products program should be very proud of their achievement."

TargetX designed a recruitment CRM solution in 2008 on the proven platform of, the worldwide leader in on-demand CRM and a pioneer in cloud computing. Building on its success with recruitment, TargetX announced in 2012 that it was expanding into the advancement and student-retention areas with two new CRM tools in the cloud.

"It's exciting to see how many colleges are embracing change and opting for a cloud-based solution like TargetX's CRM," says Brian Niles, Founder and Chief Evangelist for TargetX. "We've already added twice as many new clients in 2013 than any previous year, and I believe that is due to the changing mindset of IT departments, who are looking for a product that can be expanded across campus. And that's what they are able to do with our CRM."

About TargetX

TargetX is a higher education CRM company that provides an enterprise-wide solution to help colleges build relationships with their most important constituencies, including prospective students, current students, alumni and potential donors. The company's Enterprise CRM is built on the powerful development platform of the worldwide leader in Customer Relationship Management and a pioneer in cloud computing. With its 15-year reputation for innovative technology and industry expertise, TargetX has become one of the most trusted CRM providers in higher education.

To learn more, visit

About University Business

University Business is the most widely received, most regularly read publication for higher education leaders at two- and four-year colleges and universities nationwide. UB provides cutting-edge coverage of higher education technology, news, finance, policy, profiles and more to this exclusive audience across print, digital and in-person event platforms, including the annual higher ed technology conference, UBTech. Independent surveys have proven that year after year, no other higher education management publication matches the reach, readership and audience engagement of University Business.

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