Electus International Acquires Rights To Online Dating Rituals Of The American Male
Produced by the Magical Elves, the new documentary series investigates the world of the online dating culture from the male perspective
March 10, 2014 --
LOS ANGELES, March 10, 2014 /PRNewswire/ --Multimedia entertainment studio Electus, an operating business of IAC (NASDAQ: IACI), today announced that it has acquired international rights to Online Dating Rituals of the American Male. The show, which unmasks the online dating culture from the male perspective, premiered Sunday, March 9 on Bravo. The six, hour-long episodes in Season 1 are produced by Magical Elves, the production company behind several reality hits including Top Chef, Cold Justice and Fashion Star.
Each week, the show follows two different men as they search the Internet for their ideal partner (or fling!). From the typical "romantic" searching for his true love to the guy who is looking for multiple partners, viewers get a taste of the trials and tribulations that characterize dating in the digital age.
"Electus International is thrilled to partner with the Magical Elves to bring this enlightening and entertaining program to viewers around the globe," says John Pollak, President of Electus International. "As online dating has become the most mainstream form of dating worldwide, this program is sure to resonate with audiences of all ages and demos, especially thanks to the brilliant story telling ability of the Magical Elves."
Electus is the first integrated multimedia entertainment studio to unite producers, creators, advertisers and distributors under one roof and produce all forms of content for distribution across a variety of platforms around the world, including: broadcast, cable, digital, OTT and various emerging technologies. The company connects advertisers, distributors and content creators early on in the development process, enabling marketers and advertisers to be true partners in campaigns and content creation. Electus International, the global distribution arm of Electus, is responsible for all international sales and distribution for Electus' programming and its studio partners as well as programs and formats from other well-known 3rd party providers.Electus is an operating business of IAC [NASDAQ: IACI]. For more information on Electus, visitwww.electus.com.
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