BIGSMACK Creates Rockin' 3D Show Open For A&E "Crazy Hearts: Nashville"
March 04, 2014 --
DMN Newswire--2014-3-4--The A&E "Crazy Hearts: Nashville" show open was an exciting opportunity to showcase BIGSMACK's creativity. BIGSMACK wanted to create an iconic open in the spirit of the classic RGA titles: minimalist but executed impeccably. BIGSMACK's creative centered around the core themes of the show: sex, drinking and music. BIGSMACK had initially pitched the idea as a live-action shoot using the phantom camera and practical glass props, but in the end decided to execute it in 3D for creative control. The company was excited to show what BIGSMACK could do in the realm of 3D. Extensive use was made of Realflow's hardbody dynamics, fracturing and fluid simulations...simultaneously, which was no small feat. BIGSMACK also made use of the newly acquired Octane renderer, which brings photorealistic rendering to the production pipeline.
View the show open here: http://bit.ly/1fERC33
Client: A&E Television Networks, LLC Advertising Agency, Production Company, Post Production Company: BIGSMACK Music Production Company: A&E Networks reproduced "Gasoline and Matches" by LeAnn Rimes.
A&E Television Networks, LLC EVP, Marketing: Guy Slattery SVP, Brand Creative Group: Kevin Weist Sr. Creative Director, Brand Creative Group: Maria Pecoraro Director of Operations, Brand Creative Group: Brett DiPretoro Senior Writer/Producer A&E Brand Creative: Jose Leiva
BIGSMACK: Executive Creative Director: Andy Hann Creative Director: Matt Hall Executive Producer: Heidi Erney Executive Producer: Richard DiNublia Graphic Designers / Compositing: Matt Hall, Jason Harmon & Rick Malwitz