Things to Consider before Offering Unified Communications as a Service (UCaaS) in Latin America
March 04, 2014 --
NEW YORK, March 4, 2014 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
What Carriers Need to Know
Key FindingsIn 2013, the cloud unified communications (UC) market in Latin America reached important milestones, with vendors and service providers (SPs) achieving big client wins.
The cloud UC market represents a fraction of the on-premises UC marketvendors claim to have an installed base in the region ranging from a few thousand to a couple hundred thousand active users.
Hybrid-cloud architectures are the most common deployment models, with large enterprises as the primary adopters, leveraging the cloud to extend UC applications to branch and remote offices.
Penetration is low, and there is a big opportunity for growth as the addressable market includes both large enterprises and a growing small and medium businesses (SMBs) segment.
Some SPs have claimed to have a few enterprise clients ranging from xxto xx end users. However, less than xx is rare, and there is still much work to be done to penetrate
SPs need to consider certain criteria when choosing a UC vendor for UCaaS: technology, services, cloud architectures, certification programs, market intelligence, and brand recognition.
No undisputed best vendor exists; however, the best-fitting option will depend on each scenario. Thus, it is important to evaluate vendors based on the aforementioned
Some SPs go to market with a single UC vendor; however, if possible, it is advisable to offer various options as doing so will broaden the addressable market.
Enterprises with existing investments in a particular vendor are more inclined to choose that vendor for cloud UC services, as the integration is easier and less costly.
Frost & Sullivan has identified that the cloud UC market has officially started in Latin America?after several years of hype?and the moment has arrived for SPs to position their offering.
IntroductionWhen considering a UC vendor to offer UCaaS, it is important to evaluate the options based on several criteria, including:
o Cloud architectures
o Certification programs
o Market intelligence
o Brand recognition
Frost & Sullivan considers that there is no "best" UC vendor for all scenarios. Rather, there is a most "correct" vendor in each SP case.
Some SPs may choose several UC vendors, as each vendor will be the "correct" choice for pursuing a particular segment.
The following slides provide greater detail into the above elements and should serve as a stepping stone for a more exhaustive evaluation.
TechnologyIt is widely recognized that technology is no longer the primary differentiating factor among vendors that offer the complete stack of UC solutions.
The exception can be found in pure-play vendors that specialize in one particular solution (voice, video, or data). In these cases, technology plays a more prominent role in the final purchase decision.
Today, full-stack UC vendors differentiate themselves through value-added services (consulting, integration, maintenance, and managed, among others) that wrap around the technology.
While the aforementioned situation is forcing vendors to evolve their offering, certain technological considerations must be taken into account when choosing a vendor to offer cloud UC:
o Interoperability with third-party solutions (platforms and endpoints)
o Security (embedded within the solution)
o Network requirements (primarily bandwidth)
o Degree of complexity of integrating the solution within infrastructure and business processes
o Compatibility with virtualized environments
o Open source (for application development)
o Federation (communication with stakeholders outside of one's own organization)
o Future roadmap (to guarantee that today's investments will not be obsolete in the short-term)
The above factors will determine a resellers go-to-market strategy, target market, future partnerships, financial planning, and investments (infrastructure and training).
Things to Consider
Budget Growth for Cloud in 2013 as Compared to 2012
The Last Word
Frost & Sullivan Story
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