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NHL Hockey Legend Jeremy Roenick to Blog from Sochi; Launches New Digital Destination for Fans


January 27, 2014 --

SCOTTSDALE, Ariz., Jan. 27, 2014 /PRNewswire-iReach/ -- NHL legend JeremyRoenickhas led a fastlife and now fans and friends can experience his illustriousNHL career,andlife after hockey In addition to launching this new digital destination loaded with images and content,Roenickwill embark on anotherendeavoras a blogger, beginning with his trip to Sochi to cover the hockey action as an NBC analyst and former Olympian. Fans can go to read his blog and get the insidestory about the Winter Games and U.S. Hockey Team going for the gold with New York Ranger's captain Ryan Callahan at the helm.


"JR is one of those rare individuals whotrulylives life to the fullest and waits for no man," said TracyRoenick, managing partner of RoenickLife. "He is"high definition"all the way and wewanted to create a website and blog thatreally captured JR as a personwho hereally is, what he values, how he views the world and where he's going next. The site, which was created by Panther Marketing of Scottsdale,is loadedwith photos, video clips, interviews and contentthatgive fans a very personal look at JR and his accomplishments as a legendary hockey player, businessman, sports analyst, golfer and family guy whoenjoys giving back every chance he gets."

NHL Hockey Legend Jeremy Roenick to Blog from Sochi; Launches New Digital Destination for Fans

Known and respected as one of the most fan friendly professional athletesin the industry, Roenicksaid that the real impetus for creatingwww.roenicklife.comwas to connect with his fan base."This is a great way to keep my fans and friends all over the world informed.The site gives them a place to go to relive those golden daysin theNHL and to see how life afterhockey is evolving for me."

Roenicksaid he is excitedto start blogging in time for the Sochi games. "I think I was made to blog because I'm certainly not afraid to have an opinion and I like to think it's an informed one. I'm anxious to share my take on Sochi, the inside drama of the Olympics andtheincredibly gifted athletes. As a former Olympian, I know what it's like to compete on a world stage and how important it is to represent your country and bring home a medal.Beyond the games, I will always speak openly and honestly in my blog about sports. It's always fun unless you're too soft, so keep your head up."

In addition to his blog, visitors can access JR'ssocial media feeds on Facebook, Twitter, Instagram and YouTube directly

About Jeremy Roenick

A first round draft choice by the Chicago Blackhawks in 1988, Jeremy Roenick spent more than 20 years playing in the NHL. His career as a center for the Chicago Blackhawks, Phoenix Coyotes, Philadelphia Flyers, Los Angeles Kings and the San Jose Sharks earned him legendary status in the NHL. In 2009, Roenick retired with 513 goals (third most by an American-born player),703 assists for a total of 1,216 points in 1,363 games (third all-time American-born scorer). Roenick was a member of the U.S. Men's Olympic Team in 1998 and 2002, winning a silver medal at the Salt Lake Games. He will be traveling to 2014 Olympic Winter Games in Sochi to serve as a hockey analyst for NBC Sports. Roenick and his wife, Tracy, have two children, Brandi and Brett. They reside in Scottsdale, Ariz.

About Panther Marketing

Formed in 1999, Panther Marketing is a national brand management and digital marketing firm headquartered in Scottsdale, Arizona. Panther Marketing's diverse team of marketing strategists, designers, content creators, digital and social media experts has been working with clients for more than 15 years, developing brand identities, strategies and campaigns for celebrities, athletes, products and companies. The agency has extensive experience in digital marketing, assisting clients establish a digital presence, apply software analytics to measure results and adopt digital media tactics to build relationships. Visitors may go to for more information.

Media Contact: Eleanor Farnen, Panther Marketing, 573-424-1792, [email protected]

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