Company News: Page (1) of 1 - 01/22/14

Simulmedia and FourthWall Media Expand Data Partnership to Deepen Audience Analytics and Enable Closed-Loop Purchaser Advertising on TV

January 22, 2014 --

NEW YORK, Jan. 22, 2014 (GLOBE NEWSWIRE) -- To deepen Simulmedia's TV audience analytics and help build the
next generation of purchase-based closed loop ad targeting on TV,
Simulmedia, an audience-targeted television advertising company,
has expanded on a July 2012 agreement with FourthWall Media, the
largest independent source of cable set-top box viewing data. 
Under the terms of the new agreement, Simulmedia will now integrate
FourthWall's full daily feed of anonymous, second-by-second, TV
viewing data from more than 2 million US homes and will have the
ability to match that viewing to household purchase data in a
privacy-protected way.

"Already, Simulmedia uses FourthWall data in combination with
multiple other data sources including TiVo Inc.'s TRA, Nielsen
Buyer Insights and GfK MRI, among others, to sell and measure TV
campaigns based on reaching audiences based on their actual
purchase behaviors, not just demographics," says Dave Morgan,
Simulmedia's founder and CEO. "Our new agreement with FourthWall
meaningfully expands Simulmedia's footprint of US TV viewing data
and the anonymous purchase matching will help enable our next
generation of closed loop ad targeting on TV, where we intend to
report on actual purchase lift generated by campaigns. We want to
make every spot count and to guarantee the results."

Simulmedia rolled out its purchaser-based TV ad targeting in the
fourth quarter of last year and expects to roll-out campaign
reporting with actual sales on a spot-by-spot basis in the second
half of 2014, focusing first on the retail, financial services,
e-commerce, automotive and travel industries.

"FourthWall Media, through its MassiveData® division,
provides audience analytics and second-by-second television
viewership data from millions of set-top boxes," says Bill
Feininger, GM, MassiveData and SVP, Media Measurement for
FourthWall. "Anonymous custom ratings metrics are unlocking the
door to more effective television commercials.  We have been
helping politicians find likely voters segmented by which issues
are important to them.  Now our matching technology is being
used by product marketers. We look forward to working with
Simulmedia to close the loop in support of audience-based targeting
on TV."



FourthWall Media®
(www.fourthwallmedia.tv) is a leading provider of platform
technology for Cisco, Motorola, Pace, and tru2way set-top boxes and
its products are in use by a broad range of U.S. cable
operators.  FourthWall's MassiveData® division
delivers data, metrics, and analytics that allow ad agencies,
marketers, programmers and schedulers the ability to better predict
consumer behavior, validate the predictions over time, and employ
marketing dollars more effectively.  MassiveData provides
television data and audience analytics to a growing list of
advertisers and media research companies.  FourthWall Media's
corporate headquarters are in Dulles, VA. 


Simulmedia, Inc. (www.simulmedia.com) is a New York
City-based television ad targeting company and operates the
Simulmedia Audience Network, the world's first data-driven audience
network for television.  The company's targeting platform
leverages predictive technologies and anonymous viewing data from
more than 50 million US TV viewers to help national advertisers and
their agencies better reach target audiences, and better measure
the results. Simulmedia aggregates TV audiences through
partnerships with the vast majority of TV system operators and
national networks and reaches all 115 million US TV households.
Over the past year, the company has helped more than 50 advertisers
and their agencies target, deliver, and measure hundreds of
campaigns and see results that were 25-300% better than they were
able to achieve with traditional TV ad scheduling and targeting
methods.

CONTACT: George H. Simpson
203.521.0352
george@georgesimpson.com



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Page: 1
Related Keywords: ADVERTISING, ENTERTAINMENT, MARKETINGBroadcast, Production/Post, Commercials, USA, Inc., Science, Financial, Television, Medical Technology, Other,

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