Industry Analyst Jeff Kagan on Sprint Easy Pay, Phone Upgrade Plan
January 16, 2014 --
Atlanta, GA (PRWEB) January 16, 2014
Sprint Easy Pay was announced today, Jan. 16, 2014. It's their early phone upgrade plan.
Technology analyst Jeff Kagan offers comment.
Sprint is making some changes which look like a good idea, but also may confuse their customers. A few days ago Sprint stopped their One Up plan which let customers get upgrades more quickly. This was a new industry idea which carriers are introducing. The question at the time was why is Sprint walking away? Many were wondering whether the Sprint version of that plan was just not successful, says Tech analyst Jeff Kagan.
Today they introduced the new version and its called Sprint Easy Pay. It is also an early upgrade plan. Sprint says, customers can get an upgrade whenever they want, for a limited time. I am not sure what that means. Typically plans are easy to understand and use and are long lasting. These changes and rules at Sprint are a bit confusing, says Principal analyst Kagan.
I am glad to see that Sprint is not leaving the early upgrade idea behind. They are simply changing the plan and the name. I think this will be one of the key areas for growth and customer satisfaction going forward. Ill bet this has to do with Softbank and their thinking in the direction they want to see Sprint move, says wireless analyst Kagan.
Sprint says to participate, customers can go to http://www.sprint.com/upgrade to check their eligibility. Then they purchase an eligible wireless phone using the Sprint Easy Pay program. Then they pay for it in 24 monthly payments. They say the only cost at purchase is the down payment and sales tax. Existing Easy Pay customers can upgrade whenever they want, but must first pay off their balance to receive a new phone.
This kind of plan makes it easy for customers to trade in their phones for the newest technology more often. It seems most major carriers are now offering these kind of plans. This means Sprint would have to be a player or risk losing customers. So I think staying is a good idea for Sprint. It shows the demand for these new devices keeps getting hotter. This sounds like it will become a very popular idea going forward as new devices keep getting hotter, quicker, says Kagan.
About Jeff Kagan
Jeff Kagan is a Technology Industry Analyst, consultant and columnist. He is regularly quoted by the media and shares his opinion in many ways over 25 years.
He offers comment to reporters and journalists on wireless, telecom, Internet, cable television, IPTV and other tech news stories.
Kagan is also known as a Tech Analyst, Wireless Analyst, Telecom Analyst and Principal Analyst.
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Contact: Jeff Kagan by email at jeff(at)jeffKAGAN(dot)com or by phone at 770-579-5810.
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