GinzaMetrics Helps Marketers Gain More Relevant Search Insights, Integrates with Google Webmaster Tools
January 14, 2014 --
San Francisco, CA (PRWEB) January 14, 2014
GinzaMetrics search and content marketing dashboard enables brands and agencies across the world to glean information related to their search, social and content efforts in one unified platform. This empowers companies to use actionable data and recommendations, updated daily, to drive their findability online.
Google Webmaster Tools provides users with an objective glimpse into how Googles search engine views their website(s).
Over the last few months, using Google Webmaster Tools has become an increasingly important way to get keyword-level insights due to the changes in secure search and lack of availability of this data in Google Analytics, said Ray Grieselhuber, GinzaMetrics CEO and Founder. This integration makes it possible for our users to have a more complete picture of their overall online visibility on Google with a combination of actual ranking data / traffic projections and rank estimates.
Grieselhuber goes on to note that this data can move brands and the agencies that work with them ahead of their competition as content marketing continues to have an increased impact on brand findability.
Additionally, users that connect their Google Webmaster Tools account with GinzaMetrics will be able to discover and import existing traffic-driving keywords and act on existing performance metrics like average position, impressions, click-through rate and more from their GinzaMetrics dashboard.
This integration comes on the heels of a number of updates made to the SaaS platform in January. The company deployed the first of its real-time enabled features: real-time rankings for new sites.
Starting today, any new sites set up will receive ranking insights in mere minutes vs. the previous 24-hour waiting period. This makes it possible for in-house marketers to drastically reduce the time to ROI by getting a new site implemented and creating reports immediately. Agencies can win new business faster by using insights in new client prospecting efforts.
One of the reasons we've been able to achieve such scale with our existing daily insights has been due to the way we've architected our platform on the latest distributed processing technologies, said Grieselhuber.
Over the last few years, further advances have been made in real time, streaming technologies, and we've begun investing heavily in evolving our platform architecture to take advantage of them, he said.
To enable users to add more context to search and content data in the dashboard, GinzaMetrics added a new Workflow feature to enter notes and apply them to reports. PDF reports also received a facelift, improving the layout to show more data points, enabling captions and standardizing headers and fonts.
Together, these updates to the dashboard add to the robust, customizable reporting features, making it easier for customers to produce and circulate reports with teams and clients.
Additionally, GinzaMetrics announces this week the addition of Page Groups, which allow marketers to create and execute campaigns at the content level. This is response to the ongoing shift away from keyword-centric SEO and reflects todays reality of content-centric SEO and Content Marketing. Users are now about to segment large amounts of content into easily manageable groups using pre-defined business rules or manual assignment. Anytime a new group is created, the segmentation happens in real time, with no additional burden placed on the user.
GinzaMetrics is an enterprise SaaS SEO and content marketing platform. Launched in 2010, GinzaMetrics provides actionable recommendations and analytics to enterprise and agency customers in more than 120 countries and 55 languages around the world. GinzaMetrics is the only solution that provides daily crawls of major search engines including Google, Yahoo!, Bing, Baidu, Sogou and Yandex. The complete platform delivers competitor insights, keyword and page analysis, link data, recommendations, custom dashboards and reporting. To learn more or get a free 14-day trial, visit http://www.ginzametrics.com.
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