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Harmonic Launches Partner Advantage Program
Program Provides Channel Partners With Resources to Grow Harmonic Video Delivery Infrastructure Sales
January 14, 2014 --
Harmonic (NASDAQ: HLIT), the worldwide leader in video delivery infrastructure, today announced the Harmonic Partner Advantage Program, which supports the growing ecosystem of channel partners that represent Harmonic video delivery infrastructure in the marketplace. The new program provides the more than 400 global value-added resellers, solution providers, and systems integrators with valuable tools and resources, targeted sales incentives, along with technical enablement and marketing services.
"Harmonic is dedicated to providing our customers with an excellent experience at every step of the sales process, and to this end we offer our partner companies access to resources that enable them to become trusted advisors to their customers," said Lauren Ventura, vice president, global channels, Harmonic. "In the hands of our channel partners, the tools provided by the Harmonic Partner Advantage Program serve to drive business, create new opportunities, speed the closing of deals, and increase profitability while improving pre- and post-sales services for our customers."
Harmonic Partner Advantage Program elements give partners significant opportunities to grow their business at every stage of the sales cycle, from initial engagement through deployment and delivery of their valued services to customers. Advantage partners will receive the technical guidance, sales alignment, and enablement needed to be highly effective end-to-end solution providers for Harmonic. Partners also have access to marketing collateral and resources, technical support, a discount purchase program, and joint sales and marketing opportunities.
In conjunction with the launch of the Harmonic Partner Advantage Program, Harmonic also has unveiled the Harmonic Influencer Program, a worldwide program designed to acknowledge people who influence business decisions at its end customers. Open to independent technology consultants, the program provides partner-level access to Harmonic's strategic direction on products and solutions. Consultants are enabled with the latest Harmonic technology and solutions, with access to other resources that provide education and updates across Harmonic's portfolio. There is an incentive to provide technology vision and validation of Harmonic's solutions that positively influence the outcome of a customer's purchase decision.
More information about Harmonic and the company's products is available at www.harmonicinc.com
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Harmonic (NASDAQ: HLIT) is the worldwide leader in video delivery infrastructure for emerging television and video services. The company's production-ready innovation enables content and service providers to efficiently create, prepare, and deliver differentiated services for television and new media video platforms. More information is available at www.harmonicinc.com
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including statements related to the anticipated capabilities and benefits of the Harmonic Partner Advantage Program and the Harmonic Influencer Program. Our expectations and beliefs regarding these programs may not materialize and are subject to risks and uncertainties, including the possibility that the programs may not meet some or all of their anticipated capabilities or provide some or all of their anticipated benefits, such as enabling our partners to drive business, create new opportunities, speed the closing of deals, and increase profitability while improving sales and services for customers.
The forward-looking statements contained in this press release are also subject to other risks and uncertainties, such as those more fully described in Harmonic's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended Dec.31, 2012, its Quarterly Reports on Form 10-Q and its Current Reports on Form 8-K. The forward-looking statements in this press release are based on information available to Harmonic as of the date hereof, and Harmonic disclaims any obligation to update any forward-looking statements.
EDITOR'S NOTE - Product and company names used herein are trademarks or registered trademarks of their respective owners.
Harmonic, Partner Advantage program
Source:Digital Media Online.
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