Company News: Page (1) of 1 - 01/14/14

The "Fabulous" Forum And Levy Restaurants Partner To Bring Local Flavor To The Newly Reinvented Venue

THE FORUM TO OFFER SIGNATURE FOOD AND DRINK FROM SOUTHERN CALIFORNIA'S FAVORITE DESTINATIONS, INCLUDING BLUDSO'S, CARNEY'S, COLE'S, COOLHAUS, PINK'S, AND MORE

January 14, 2014 --

LOS ANGELES, Jan. 14, 2014 /PRNewswire/ --The Forum, presented by Chase, and Levy Restaurants have partnered to bring exciting food offerings that, in addition to Levy's classic venue fare, include some of the Southland's most celebrated local food and beverage brands. On January 15, when the reinvented "Fabulous" Forum reopens, this exciting integration will ensure that every music fan is able to enjoy their favorite hometown food options, including some unique twists on Southern California's most popular dishes. Local brands making their star turn at the legendary Inglewood venue include: Bludso's BBQ, Carney's, Casamigos Tequila, Cole's, Coolhaus, Craig's, Hadley Fruit Orchard, La Brea Bakery, Malibu Wines and Pink's.

"The 'Fabulous' Forum has been re-imagined from top-to-bottom, from the arena bowl and concourses to the backstage areas, and now includes food and beverage offerings from some of Southern California's landmark eateries," said Sid Greenfeig, senior vice president, west coast business operations, the Forum. "Thanks to our partnership with Levy Restaurants, the Forum will provide patrons with an unparalleled entertainment experience and a taste of what SoCal has to offer."

"We have an incredible culinary community in this region and we are thrilled to partner with these local favorites to bring the very best to our guests," says Gilbert Verdugo, Regional Executive Chef, Levy Restaurants. "Welcoming visitors with fresh, authentic flavors from local purveyors, artisans and farmers is our way of creating something truly unique for the Forum."


The Forum and Levy Restaurants are focused on serving classic arena go-to menu items and are pleased to offer the best of the best from Los Angeles' renowned food and drink destinations. Select concession stands will feature these signature items throughout the Forum including, for the very first time, on the first-floor event level.

These local favorites include:

  • Bludso's BBQ of Compton and Hollywood, which specializes in Texas-style barbecue, will offer its pulled pork sandwich
  • Carney's, revered on the Sunset Strip for some of the best hamburgers in the world, will be contributing its chili cheeseburger to the Forum specialty menu
  • Casamigos Tequila, a premium spirit created by George Clooney, Rande Gerber and Mike Meldman, will be available at the Forum's bars
  • Cole's of Downtown Los Angeles, the originators of the French dip, will offer French dip and turkey dip sandwiches
  • Coolhaus, a Culver City company featuring gourmet desserts, will debut an exclusive "Fabulous Forum" ice cream sandwich that resembles the famed building with red velvet cookies surrounding Tahitian vanilla ice cream
  • Craig's on Melrose Avenue will serve their signature Skinny Amiga margarita in the legendary Forum Club
  • Hadley Fruit Orchards, an 83-year-old institution, will offer a "Forum Club" mix and other snacks at bars throughout the venue
  • La Brea Bakery, a Los Angeles favorite, will serve artisanal sandwiches and salads
  • Malibu Wines, a respected local vineyard, will be featured at the Forum's bars
  • Pink's, a Hollywood legend founded in 1939, will offer its famed hot dogs and chili cheese dogs throughout the venue

Levy Restaurants' worldwide reputation was born from the company's foundation of award-winning restaurants and an innovative approach to the business. Levy Restaurants delivers dining at its best and is proud to be a partner with the Forum as well as with spectacular venues worldwide.

The "Fabulous" Forum reopens on January 15 with the first of six historic performances by the legendary Eagles. Additional dates include: January 17, 18, 22, 24 and 25. On January 20, Justin Timberlake's highly anticipated "20/20 Experience World Tour" will come to the venue followed by Alejandra Guzman on February 1, who will be the first Latin artist to perform at the newly reinvented venue. Imagine Dragons' "Into the Night Tour" will come to the Forum on February 14, followed by "Paul Simon & Sting: On Stage Together" on February 15. TobyMac will bring his "Hits Deep Tour" to the venue on March 1 along with some of the biggest names in Christian music and Kings Of Leon will be performing at the Forum on March 21 in support on their 2014 Mechanical Bull Tour. Chelsea Handler will bring her "Uganda Be Kidding Me Live" tour to the venue on April 26 and Armin van Buuren's "Armin Only: Intense" is scheduled for May 9.

About The Forum:
The Forum, presented by Chase, underwent a reinvention that has created a thriving venue for both artists and music fans. The Forum opens on January 15 as the largest indoor performance venue in the country designed with a focus on music and entertainment. Architecturally, the interior of the bowl has been completely modernized and features flexible seating, ranging from 17,500 seats to 8,000 seats, enabling the venue to attract a wide variety of events. In addition to completely refurbished concourses, fans will enjoy approximately 8,000 square feet of new event level hospitality offerings, including food and beverage, merchandise and bathrooms. A tinted glass wall separates this concession area from the arena; ensuring fans do not miss a moment of the performance. Additionally, the Forum will deliver a one-of-a-kind experience for artists thanks to its superior acoustics, intimate ambiance and state-of-the-art facilities. The new Forum was designed with artists in mind and includes seven, star-caliber dressing rooms that feature upgraded amenities, providing an unparalleled experience for all entertainers and performers.

About The Madison Square Garden Company:
The Madison Square Garden Company is a fully-integrated sports, media and entertainment business. The Company is comprised of three business segments: MSG Sports, MSG Media and MSG Entertainment, which are strategically aligned to work together to drive the Company's overall business, which is built on a foundation of iconic venues and compelling content that the company creates, produces, presents and/or distributes through its programming networks and other media assets. MSG Sports owns and operates the following sports franchises: the New York Knicks (NBA), the New York Rangers (NHL), the New York Liberty (WNBA), and the Hartford Wolf Pack (AHL). MSG Sports also features the presentation of a wide variety of live sporting events including professional boxing, college basketball, bull riding and tennis. MSG Media is a leader in production and content development for multiple distribution platforms, including content originating from the Company's venues. MSG Media's television networks consist of regional sports networks, MSG Network and MSG+, collectively referred to as MSG Networks; and Fuse, a national television network dedicated to music. MSG Networks also include high-definition channels, MSG HD and MSG+ HD, and Fuse includes its high-definition channel, Fuse HD. MSG Entertainment is one of the country's leaders in live entertainment. MSG Entertainment creates, produces and/or presents a variety of live productions, including the Radio City Christmas Spectacular featuring the Rockettes. MSG Entertainment also presents or hosts other live entertainment events such as concerts, family shows and special events in the Company's diverse collection of venues. These venues consist of Madison Square Garden, The Theater at Madison Square Garden, Radio City Music Hall, the Beacon Theatre, the Forum in Inglewood, CA, The Chicago Theatre, and the Wang Theatre in Boston, MA. More information is available at www.themadisonsquaregardencompany.com.

About Levy Restaurants:
Levy Restaurants, founded in Chicago in 1978, is recognized as one of America's fastest growing and most critically acclaimed restaurant companies, and is the leader in premium sports and entertainment dining. Levy was named one of the 10 most innovative companies in sports in the world by Fast Company magazine. The company's diverse portfolio includes award-winning restaurants such as James Beard Award-winning Spiaggia in Chicago, Fulton's Crab House, Portobello and Wolfgang Puck Grand Cafe at Walt Disney World Resort, renowned sports and entertainment venues like Wrigley Field in Chicago, Churchill Downs in Louisville, the Forum in Inglewood, STAPLES Center in Los Angeles, American Airlines Arena in Miami, Barclays Center in Brooklyn and events including the Super Bowl, World Series, U. S. Open, Kentucky Derby, NHL and NBA All-Star Games and the GRAMMY Awards. For details, visit www.levyrestaurants.com.

SOURCE The Madison Square Garden Company

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