Wienerschnitzel Brings Back Beloved Hot Dog Mascot
"The Delicious One" Returns to Star in 2014 Marketing Campaign
January 14, 2014 --
IRVINE, CA -- (Marketwired) -- 01/14/14 -- Wienerschnitzel, the world's largest hot dog chain, announces the return of its beloved hot dog mascot, affectionately known as "The Delicious One" aka "TDO," to the forefront of the company's marketing campaign. TDO first made his debut in 1999 and was last featured in 2008. Due to popular demand from loyal fans and franchisees alike, TDO is making a huge comeback as the face of the brand in 2014.
The 2014 campaign, dubbed "The Delicious One," includes a series of 30-second television commercials featuring a cartoon-animated TDO and catchy jingles reminiscent of the early 1960s, when the company was founded. The mascot's fresh new look and original jingles will be seen and heard throughout the brand's comprehensive marketing campaign including radio, digital and print advertising, and social media; in addition to new packaging, crew uniforms, and in-store signage.
"We wanted to find a fun way to bring back our much-loved mascot while still paying tribute to the brand's rich 1960s heritage that we're so proud of," said Tom Amberger, VP of Marketing for Wienerschnitzel. "Our goal is to transport guests back in time with a campaign that resonates with our longtime customers while also appealing to our newer hot dog-loving fans. We are all excited to be working with TDO again!"
To achieve TDO's new look, Wienerschnitzel and their advertising agency, DGWB, turned to Renegade Animation, an industry leader in cross-platform digital animation known for producing humorous, personality-based character animations and superior graphic design work.
Founded by John Galardi in 1961 with a single hot dog stand in Wilmington, Calif., Wienerschnitzel (www.wienerschnitzel.com) is a bona fide pioneer of the quick-service food industry. The world's largest hot dog chain serves more than 120 million hot dogs annually and is famous for its delicious proprietary chili recipe. Based in Irvine, Calif., Wienerschnitzel operates or franchises 350 stores in 10 states and Guam. It is part of Galardi Group, which is also the parent company of The Hamburger Stand, Tastee Freez LLC and Two Madres Mexican Kitchen.
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