TreeHouse Interactive Offers Recorded Webinar on Building an Effective Content Marketing Strategy
January 10, 2014 --
TreeHouse InteractiveTM, the technology leader in on-demand marketing automation solutions, today announced the availability of a free recorded webinar on its web site titled Building a Content Marketing Strategy: Email Alone Is not Enough. Featuring leading expert and founder of the Content Marketing Institute Joe Pulizzi, the webinar provides an overview of what content marketing (CM) is, the key attributes of a successful CM strategy, and how to effectively build out and execute that strategy to achieve greater marketing success. The educational webinar is part of a series focused on helping companies increase their understanding of how to improve business processes that accelerate revenue growth.
Today's marketers are increasingly recognizing the importance of content marketing, and the vast majority - 93 percent - of companies do some form of CM. But only 44 percent of those actually have a documented content marketing strategy in place. In this webinar, Pulizzi discusses the history of CM and outlines 10 steps for effectively building a CM strategy, including the importance of creating a content marketing mission, identifying buyer personas, using social media and determining return on investment.
"Joe Pulizzi is a renowned expert on content marketing and we're pleased to share his insights on what is becoming the most effective channel available to marketers" said Erich Flynn, CEO, TreeHouse Interactive."This webinar will offer marketers actionable guidance for creating and growing a sustainable content marketing strategy that yields measurable results."
Building a Content Marketing Strategy: Email Alone Is not Enough
Content Marketing Expert Joe Pulizzi, Founder, Content Marketing Institute
About Joe Pulizzi
Joe Pulizzi is a content marketing evangelist and founder of the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the 468th fastest growing private company by Inc. magazine in 2013. CMI is responsible for producing Content Marketing World, the largest content marketing event in the world, as well as the leading content marketing magazine, Chief Content Officer. CMI also offers strategic consulting for enterprise brands such as AT&T, Petco, LinkedIn, SAP and many others. Joe has written three books, the newest of which is titled Epic Content Marketing. He has spoken at more than 200 locations and 10 countries advancing the practice of content marketing.
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About TreeHouse Interactive
TreeHouse Interactive delivers leading SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions to companies that want to get better return on investment from their partner networks and marketing efforts. Reseller View is the most complete PRM in the industry while Marketing View has been innovating MAP since 1998. For more information, visit www.treehousei.com or call 801.576.8428.
Tags: content marketing, marketing automation, lead nurturing, marketing campaign management, MAP, demand generation, marketo, eloqua, exact target, social media
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