Strategy Analytics: CES 2014: 56 percent of US consumers would buy UHD TV in next two years
January 08, 2014 --
LAS VEGASand BOSTON, Jan. 8, 2014 /PRNewswire/ -- CES --Strategy Analytics' new ConsumerMetrix survey carried out over the past few weeks with 2024 US consumers found very strong interest in UHD TV. 19 percent of people said they would be very likely to buy a UHDTV and 37 percent somewhat likely within the next two years. Only 24 percent said they would be unlikely to buy one.
The survey question was phrased as follows:
Ultra HD or 4k TV is a new type of TV which offers significantly improved images compared to today's HDTV. Assuming the price elsewhere of an Ultra HD or 4k TV was acceptable to you, and assuming the image quality was as good as is claimed, how likely would you be to buy a new Ultra HD or 4k TV within the next two years?
This looks like great news for the CE vendors introducing new UHD models this week. If they get the pricing right UHD could provide a significant business uplift over the near to medium term states David Mercer, Principal Analyst.
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Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com
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SOURCE Strategy Analytics
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