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Technology: Content Insider #508 - Keeping Viewers

Content Insider #508 - Keeping Viewers

Personalizing Relationships, Results in Digital OTT Ecosystem

by Miles Weston

OTT (over the top) viewing is great...any time, any place, any device. Our kids love it. Heck you probably love it. True the new content delivery folks like it for the most part but their challenge is keeping you "tuning in" to their service. The problem is called churn - kids (and adults) moving from one source to another to another. Every time you leave it costs a lot of money to get a new viewer. The key to keeping you using them is simple...keep delivering the content they want. For some services it's super easy. For others not so much. The answer is understanding what each individual wants to view, when and where. Better use of your information and making intelligent recommendations spells profits for the service provider, advertisers and marketers and...a satisfied viewer. Read More >>

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This weekly publication, for streaming and broadcast professionals, keeps you up to date with the latest industry news, useful techniques, insightful articles, project profiles and critical reviews. HD Weekly keeps you up to date on the latest tools and technologies in HD and HDV production. It included tips, techniques and tutorials, product reviews, project profiles and breaking news. Streamline, for streaming media professionals, is a Digital Media Net weekly e-mail newsletter that covers the latest trends and information from the streaming media market.
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