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Business Issues: Content Insider #385 - Cable's Saviors

Content Insider #385 - Cable's Saviors

The Cable Guy Has to Pay More Attention to the Boomer Plus Generation

by Miles Weston

People everywhere are forecasting the demise of cable TV as we know it today and it's true the number of subscribers will drop significantly over the next three-five years. But it will take years for the "here's this big gob of channels/shows at a huge monthly price" to disappear. Who will be holding up the immedaite move to OTT (Over The Top) 4K viewing when you want, where you want - on smart UHD sets, mobile devices? The boomer and post-boomer generations were raised (brainwashed) that you watched a specific show on a specific day at a specific time or else. Millenial and younger generations will only use the cable for their Internet/OTT streaming services. And when the boomers are gone... Read More >>

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This weekly publication, for streaming and broadcast professionals, keeps you up to date with the latest industry news, useful techniques, insightful articles, project profiles and critical reviews. HD Weekly keeps you up to date on the latest tools and technologies in HD and HDV production. It included tips, techniques and tutorials, product reviews, project profiles and breaking news. Streamline, for streaming media professionals, is a Digital Media Net weekly e-mail newsletter that covers the latest trends and information from the streaming media market.
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