Industry Analyst Jeff Kagan on T-Mobile Houdini, Next Marketing Strategy to Battle Early Termination Fees
December 28, 2013 --
Atlanta, GA (PRWEB) December 28, 2013
T-Mobile USA will unveil their next marketing strategy, code named Houdini, at this year's Consumer Electronics Show in early January 2014 in Las Vegas, says the Investors Business Daily Dec 27.
Technology analyst Jeff Kagan offers comment.
T-Mobiles next act may focus on termination fees charged by competitors. They may pay the termination fees customers are charged to leave their carrier early in order to increase their own market share. Will this have a real impact on the marketplace? That has yet to be proven, but this is a new threat from a small competitor which competitors will watch, says Tech analyst Jeff Kagan.
T-Mobile seems like a company who has been in a coma during the last few years, but who suddenly woke up and is now full of energy. They want to change not only themselves and their position in the industry, but the entire industry itself, says principal analyst Kagan.
Whether they will be successful or not, they sure seem to be changing T-Mobiles position in the highly competitive industry, says wireless analyst Kagan.
T-Mobile is not the only carrier who is changing. Sprint with Softbank is another. These are two carriers who seem to be on a stronger footing and seem to have a similar goal. They both want to improve themselves and change the industry.
Will T-Mobile be successful at changing the wireless industry with this activity? The industry itself is always changing and has been regularly for decades. Even without T-Mobile in the mix, the wireless industry would be changing. However the threat of a more competitive T-Mobile and Sprint for that matter will tend to keep the big guys on their marketing toes, says Kagan. And thats always a good thing.
If T-Mobile continues to grow, will churn increase with larger carriers? Churn is always ticking up and down, year after year. I dont expect that to change. However lets keep an eye on all the competitors. It will be interesting to see who T-Mobile wins customers from and why. 2014 may turn out to be a very interesting year, says Kagan.
About Jeff Kagan
Jeff Kagan is a Technology Industry Analyst, consultant and columnist. He is regularly quoted by the media and shares his opinion in many ways over 25 years.
He offers comment to reporters and journalists on wireless, telecom, Internet, cable television, IPTV and other tech news stories.
Kagan is also known as a Tech Analyst, Wireless Analyst, Telecom Analyst and Principal Analyst.
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