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TiVo Research and Analytics Presents Its 2013 Year in Review

Top Moments Include the Har-Bowl (Super Bowl XLVII) and The Big Bang Theory's Nod to Star Trek

December 19, 2013 --

SAN JOSE, CA -- (Marketwired) -- 12/19/13 -- TiVo Research and Analytics, Inc. (TRA), a wholly-owned subsidiary of TiVo Inc. (NASDAQ: TIVO), today announced its 2013 year in review results. From television's top five moments to the most successful creative advertising campaigns, this report offers a comprehensive look at what resonated with TiVo viewers based on our syndicated ratings service. According to TRA, two of the top five moments occurred during Modern Family episodes while the Super Bowl, the Academy Awards and The Big Bang Theory comprised the other three.

TRA analyzed TV viewership from January-November 2013 for a variety of different program types and metrics categories. The results are based on an aggregated, anonymous, second-by-second audience measurement data from a sample of 350,000 anonymous households with the Emmy® Award winning TiVo® service.

2013 Year in Review

Top 5 Moments


---------------------------------------------------------------------------- Top 5 TiVo Moments for the 5 Highest Rated Programs ---------------------------------------------------------------------------- Rank Network Program Name Airdate Top Rated Moment ---------------------------------------------------------------------------- 1 CBS Super Bowl XLVII 2/3/2013 The Har-Bowl's final seconds tick down as the Ravens defeat the 49ers 34-31 by stopping them on the final play, a kick-off return ---------------------------------------------------------------------------- 2 ABC The Academy Awards 2/24/2013 Christoph Waltz wins for Best Supporting Actor for Django Unchained and gives a heartfelt speech ---------------------------------------------------------------------------- 3 ABC Modern Family: New 1/9/2013 While trying to find a bar to Year's Eve go to on New Year's Eve, Cameron and Mitchell enter a club that shocks them. ---------------------------------------------------------------------------- 4 ABC Modern Family: 1/23/2013 Phil tries to convince the Fulgencio kids to come to him with their problems rather than their mother, to no avail. ---------------------------------------------------------------------------- 5 CBS The Big Bang Theory: 1/10/2013 The guys return from The Bakersfield Bakersfield dressed in Star Expedition Trek costumes and overhear the women in their apartment arguing about comic book characters. ----------------------------------------------------------------------------

Top 5 Most Time-Shifted Broadcast and Cable Programs

---------------------------------------------------------------------------- Broadcast* ---------------------------------------------------------------------------- Rank Network Program Name Episode Count % Time-Shifted ---------------------------------------------------------------------------- 1 CW The Vampire Diaries 21 86.5% ---------------------------------------------------------------------------- 2 CW Arrow 21 83.8% ---------------------------------------------------------------------------- 3 CW 90210 13 83.8% ---------------------------------------------------------------------------- 4 ABC Modern Family 20 83.6% ---------------------------------------------------------------------------- 5 FOX New Girl 22 83.5% ---------------------------------------------------------------------------- ---------------------------------------------------------------------------- Cable* ---------------------------------------------------------------------------- Rank Network Program Name Episode Count % Time-Shifted ---------------------------------------------------------------------------- 1 SHOW Nurse Jackie 10 90.2% ---------------------------------------------------------------------------- 2 AMC Mad Men 12 88.7% ---------------------------------------------------------------------------- 3 IFC Portlandia 10 88.4% ---------------------------------------------------------------------------- 4 FX Justified 13 87.7% ---------------------------------------------------------------------------- 5 SHOW Dexter 12 87.3% ----------------------------------------------------------------------------

*Based on 10+ episodes

Advertising creative, movie campaign spots and network promos were evaluated with respect to how well their ads resonated with TiVo service subscribers, as measured by their propensity to watch, rewind or fast-forward through the brands' spots during time-shifted viewing.

Top 5 Primetime Broadcast and Cable Advertising Creative Based on Fast-forward Rate

---------------------------------------------------------------------------- Top Primetime Broadcast Creative Spots* ---------------------------------------------------------------------------- Rank Brand Creative Name Spot Count ---------------------------------------------------------------------------- 1 E Trade Financial Baby Discusses Hidden Fees 11 ---------------------------------------------------------------------------- 2 Mastercard Keep Using Your Card at Any Restaurant 25 ---------------------------------------------------------------------------- 3 Pacific Life Family Watches a Whale - Pacific Life 23 ---------------------------------------------------------------------------- 4 BMW X1 Versatile for Anything 14 ---------------------------------------------------------------------------- 5 Tempur-Pedic Mattress Full of Blue Gel Beads 22 ---------------------------------------------------------------------------- ---------------------------------------------------------------------------- Top Primetime Cable Creative Spots* ---------------------------------------------------------------------------- Rank Brand Creative Name Spot Count ---------------------------------------------------------------------------- 1 Samsung Galaxy On the Way 10 ---------------------------------------------------------------------------- 2 Miller 64 Fit to Make History 2 10 ---------------------------------------------------------------------------- 3 Dollar Shave Club Shipping Razors to Your Home 7-Dollar 15 Shave Club ---------------------------------------------------------------------------- 4 GMC Sierra Same as a Submarine Hull 11 ---------------------------------------------------------------------------- 5 Taco Bell Game Day Tradition 12 ----------------------------------------------------------------------------

*Based on Fast-forward Rate, 10+ spots per creative (does not include motion picture spots)

Top 5 Debut Week Motion Picture Campaigns based on Fast-Forward Rate

---------------------------------------------------------------------------- Top Debut Week Movie Campaigns* ---------------------------------------------------------------------------- Rank Studio Movie Title Spot Count ---------------------------------------------------------------------------- 1 Fox A Good Day to Die Hard 80 ---------------------------------------------------------------------------- 2 Relativity Movie 43 409 ---------------------------------------------------------------------------- 3 Sony/Columbia Grown Ups 2 163 ---------------------------------------------------------------------------- 4 Lionsgate Summit Kevin Hart Let Me Explain 291 ---------------------------------------------------------------------------- 5 Paramount World War Z 292 ----------------------------------------------------------------------------

*Based on Fast-forward Rate, 80+ spots in the debut week

Top 5 Primetime Broadcast and Cable Promotional Campaigns based on Fast-Forward Rate

---------------------------------------------------------------------- Top Primetime Broadcast Promos* ---------------------------------------------------------------------- Rank Network Program Name Spot Count ---------------------------------------------------------------------- 1 CBS NCIS 147 ---------------------------------------------------------------------- 2 CBS NCIS Los Angeles 130 ---------------------------------------------------------------------- 3 NBC Dracula 102 ---------------------------------------------------------------------- 4 CBS Survivor Caramoan 213 ---------------------------------------------------------------------- 5 NBC The Winner Is 117 ---------------------------------------------------------------------- ---------------------------------------------------------------------- Top Primetime Cable Promos* ---------------------------------------------------------------------- Rank Network Program Name Spot Count ---------------------------------------------------------------------- 1 AMC The Killing 373 ---------------------------------------------------------------------- 2 ABC FAMILY Twisted 490 ---------------------------------------------------------------------- 3 FX Archer 289 ---------------------------------------------------------------------- 4 BRAVO Real Housewives of Beverly Hills 266 ---------------------------------------------------------------------- 5 TBS Deal With It 409 ----------------------------------------------------------------------

*Based on Fast-forward Rate, 100+ spots per network promo

About TiVo Research and Analytics, Inc. (TRA)
TiVo Research and Analytics, Inc. (TRA), a subsidiary of TiVo Inc., is a leading media marketing and analytics software company whose products help advertisers, agencies and television networks improve advertising targeting, accountability and return on media investment within the Automotive, Consumer Packaged Goods, and Pharmaceutical industries, as well as a growing number of client CRM engagements. TRA's web-based Media TRAnalytics® platform matches the TV advertising households actually receive with the products the same households actually buy, enabling TRA clients to find "The Right Audience®" while providing an unmatched level of transparency, measurement, media planning/selling and improved ROI. TRA clients include Procter and Gamble, CBS, A&E Television Networks, ION Media, Scripps Networks, Oscar Mayer and Starcom MediaVest Group. More information at: www.traglobal.com.

About TiVo
Founded in 1997, TiVo Inc. (NASDAQ: TIVO) developed the first commercially available digital video recorder (PVR). Today TiVo is a global leader in advanced television service for virtually any platform or device. TiVo offers its service directly to consumers, and also distributes its technology and services through solutions tailored for cable, satellite and broadcasting companies. Since its founding, TiVo has evolved into the ultimate single-solution media center by combining its patented PVR technologies and universal cable box capabilities with the ability to aggregate, search and deliver millions of pieces of broadband, cable and broadcast content directly to the television. TiVo also continues to weave itself into the fabric of the media industry by providing interactive advertising solutions and audience research and measurement ratings services to the television industry www.tivo.com.

TiVo and the TiVo Logo are trademarks or registered trademarks of TiVo Inc. or its subsidiaries worldwide. © 2013 TiVo Inc. All rights reserved. All other trademarks are the property of their respective owners.


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