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Parks Associates: 41 of Consumers Receive Personalized TV Viewing Recommendations From at Least One Source

Personalization of Content and Search and Discovery a Key Focus at CONNECTIONS™ Summit at 2014 International CES

December 10, 2013 --

DALLAS, TX -- (Marketwired) -- 12/10/13 -- New research from Parks Associates' Consumer Analytics team indicates that 41% of U.S. broadband households receive personalized video viewing recommendations from at least one source, with online video services Netflix and Hulu being the most common.

"Consumers report high awareness of recommendation features from online video services, including 59% of Hulu Plus customers and 50% of Amazon Prime customers," said John Barrett, Director, Consumer Analytics, Parks Associates. "Fewer viewers are aware of personalized recommendations from their pay-TV providers, which is not surprising since U.S. pay-TV providers are only beginning to launch recommendation services. Only 15% of AT&T U-verse and 14% of Cablevision subscribers report receiving personalized recommendations, the highest among operators."

Parks Associates will address the personalization of digital content and search and discovery at the 9th annual CONNECTIONS™ Summit at 2014 International CES on January 7, 2014. The research firm will also host a webcast on Thursday, December 12, to address the changes in the connected home, including content and search and discovery. Press passes are available at http://www.parksassociates.com/webcasts.

The research firm finds nearly one-half of consumers who receive personalized recommendations are willing to share their viewing history with friends or family in order to improve the recommendations. Service providers, including major players AT&T, Comcast, Verizon, Cablevision, DISH Network, and DirecTV, are looking to leverage this opportunity to offer more advanced services.


CONNECTIONS™ Summit sponsors include Amdocs, AT&T Digital Life, Cisco, Lowe's, Pie Digital, Radialpoint, SmartOTT, and Technicolor. Major players in the industry, including Samsung, A+E Television Networks, LG, Sling Media, and more, will participate at CONNECTIONS™ Summit to address the changing dynamics for entertainment viewing. Three sessions specifically focus on second-screen services, the smart TV platform, and connected CE business models.

Monetizing Second-screen Services, 1:15-2:30 p.m., addresses steps to improve the consumer experience and how content owners, TV service providers, and advertisers can monetize these services.

Eric Anderson, VP, Content and Product Solutions, Samsung
Jason Forbes, EVP & Managing Director, Zeebox USA
Adam J. Lowy, GM, Interactive & Advanced TV, DISH
Ashwin Navin, CEO and Co-Founder, Samba TV
Daniel Riddell, VP - Operations, SmartOTT | Wild TV
Dietrich von Behren, VP, Digital Media & Investments, A+E Television Networks

Evolution of the Smart TV, 2:30-3:45 p.m., discusses the impact of smart TVs as a platform for digital content, discovery, and apps.

Richard Bullwinkle, Head of US Television Innovation, Samsung
Michael Collette, CEO, Cognitive Networks
John Honeycutt, COO, Discovery Networks International, Discovery Communications
Wendell Wenjen, Director, Advertising and Interactive TV Platforms, LG Electronics

New Connected CE Business Models, 3:45-5:00 p.m., discusses emerging business models for connected devices and uptake potential among consumers.

Mark Carroll, VP, Product Management, Qualcomm Atheros
Mike Fitzsimmons, CEO, Delivery Agent
Michael Hawkey, VP& GM, Sling Media
Scott Rosenberg, VP, Business Development, Roku

CONNECTIONS™ Summit will be held in the Las Vegas Convention Center (LVCC), North Hall, N264. To register, visit http://www.cesweb.org/Register-Plan. For more information visit http://www.connectionssummit.com.

About CONNECTIONS Summit
CONNECTIONS™ Summit, hosted by international research firm Parks Associates, features consumer research and analysis with sessions hosting leading executives from the connected home community. The interactive panel discussions focus on new business models, monetization strategies, and adoption rates for technologies and services for the digital home and digital lifestyle. http://www.connectionssummit.com

About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. http://www.parksassociates.com

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Holly Sprague
Parks Associates
720.987.6614
hsprague@gmail.com


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