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Project Profile: Rain or Shine, The University of Portland's Multimedia Team Gets the Shot with Blackmagic Design

Rain or Shine, The University of Portland's Multimedia Team Gets the Shot with Blackmagic Design

Building a brand is important for any business regardless of the industry, and advertising and marketing campaigns are some of the main ways to do so. In addition to traditional methods, such as print ads and television commercials, today it's essential to leverage social media, especially when your target audience is one of the biggest consumers of the medium. The University of Portland was quick to realize this, and created its own in house multimedia team, in conjunction with its marketing department, which handles all television commercial, online video and social media marketing campaigns. Headed by photojournalist and videographer Jeff Kennel, what makes this team unique is that it produces high quality work just as good as many professional agencies and production companies, but at a fraction of the cost and twice the speed. Read More >>

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This weekly publication, for streaming and broadcast professionals, keeps you up to date with the latest industry news, useful techniques, insightful articles, project profiles and critical reviews. HD Weekly keeps you up to date on the latest tools and technologies in HD and HDV production. It included tips, techniques and tutorials, product reviews, project profiles and breaking news. Streamline, for streaming media professionals, is a Digital Media Net weekly e-mail newsletter that covers the latest trends and information from the streaming media market.
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