NewBay Media and Outsell Launch Outsell TV
Publisher of Broadcasting & Cable, Multichannel News, and Next TV Joins With Noted Research and Advisory Firm to Bring Exclusive Peer Councils to Television Leaders
October 28, 2013 --
NEW YORK, NY -- (Marketwired) -- 10/28/13 -- NewBay Media, publisher of Broadcasting & Cable, Multichannel News, and Next TV, and Outsell, Inc., the world's only research and advisory firm focused solely on media, information, and technology, have partnered to create Outsell TV -- exclusive, invitation-only executive councils that connect television industry experts to a community of their peers. These councils offer a confidential, peer-to-peer advisory group designed exclusively for CEOs, COOs, Presidents, and division heads.
"We are pleased to join Outsell to bring this dynamic concept to C-level professionals throughout the TV industry," states Steve Palm, CEO, NewBay Media. "The expertise that both partners bring in terms of market knowledge, analytical and data capabilities, council development, and networking will allow Outsell TV to serve the market in a deep, meaningful, and unusual way."
Each invitation-only Outsell TV council will be made up of a maximum of 20 executives from various areas of the television industry. Councils are handpicked by previous council members and Outsell TV staff and are comprised of executives from different market segments who are not direct competitors, but who face similar concerns and are innovators and change agents in the industry. Within the safety of the council, members can discuss and debate issues crucial to their success and share case studies and best practices.
Additionally, a top Outsell TV executive facilitates the council and stays in touch with members throughout the year. Outsell TV members also have access to Outsell TV research and lead analysts for confidential decision support.
"Our new Outsell TV membership service puts us at the epicenter of the broadcast industry during a time of unprecedented change," says Anthea Stratigos, Co-founder and CEO of Outsell. "This exclusive peer-to-peer community of executives from the highest levels across the TV industry, augmented by our fact-based research and analysis, will help shape the future of broadcast and provide leaders with critical guidance as they position their companies for growth and success in the years ahead."
"As an Outsell council member myself, I can attest to the impact of a personal peer group," adds Palm. "My business data and information council has provided me invaluable insights that I could not have gained anywhere else. There is no substitute for peer-level advice from leaders who are experiencing similar challenges as you, but from different perspectives. I am anxious to see what solutions and innovations the Outsell TV councils create."
ABOUT OUTSELL, INC.
Outsell, Inc. is the world's only research and advisory firm focused solely on media, information, and technology. We use a time-tested, quality-proven, top-secret blend of data, brains, community, and pizzazz to produce extraordinary value for our clients. Elite information industry executives from all over the world look to Outsell for trusted advice, bold insights, and confidential access to exclusive intelligence and decision support. Outsell has your back. You'll stay more focused, save time, and grow revenue in a fast-changing, global, digital environment, and sleep better at night. Guaranteed. Outsell's offices are in Burlingame, CA, and London, United Kingdom. See www.outsellinc.com.
About NEWBAY MEDIA
NewBay Media is positioned at the center of the world's most dynamic industries -- Music, AV/Pro Audio, Consumer Electronics/Gaming, Video & Broadcast, and Education. We connect and inform millions of constituents in these industries through our award-winning content, integrated media capabilities, and high-profile network-building and informative events. NewBay proudly serves some of the broadest BtoB professional and music enthusiast communities in the world through over 60 print and digital publications, 100 integrated web and mobile applications, 75 conferences and conventions, custom marketing services and e-commerce capabilities. Find out more at www.nbmedia.com.
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