Christie Integrated Media Block Completes Dolby Atmos Testing, Licensing
DCI-Compliant Fully-Integrated Media Block Brings 4K and High Frame Rate Projection to Life While Supporting Incredible Audio
October 17, 2013 --
Christie(r), a global visual technology company, today announced that the Christie(r) IMB, an integrated media block solution that seamlessly converts and delivers feature-film and alternative content within a secure environment, now supports Dolby(r) Atmos(tm), a new audio solution that revolutionizes the experience of sound in entertainment.
Dolby Atmos unleashes the potential of sound in storytelling by giving filmmakers the creative freedom to easily place or move sounds anywhere in the movie theatre to create a life-like cinema sound experience. The announcement follows beta tests at several large cinema customers of Christie that confirmed the Christie IMB - Dolby Atmos synergy, including support for all of the latter's functionality, including playback.
"Combining our powerful IMB with Dolby Atmos, and adding our new Christie Vive Audio(tm) cinema sound system, enables exhibitors to create a movie experience that is second to none," said Craig Sholder, vice president, Entertainment solutions, Christie. "Christie continues to work closely with Dolby and other cinema partners to ensure reliable and flawless support for Dolby Atmos."
Christie boasts the largest installed base of DLP Cinema(r) projectors globally, many of them with Christie's own IMB, so the power of Dolby Atmos will now be available to many more cinema installations worldwide. Available today, the Christie IMB firmware update enables the change for all of Christie's 2K and 4K, DCI-compliant Solaria(r) Series 2 projectors having a Christie IMB.
"By integrating Dolby Atmos with third party solutions like Christie's IMB, we are making it easier than ever for exhibitors to embrace the future of cinema sound," said Doug Darrow, Senior Vice President, Cinema, Dolby Laboratories. "Dolby is the only company that has successfully deployed object-based audio in hundreds of cinemas worldwide, using sound to make movie audiences feel as if they are in the movie, not merely watching it."
Built into Christie projectors or easily inserted into previously purchased units, the Christie IMB utilizes industry standard, non-proprietary storage solutions, giving exhibitors the smoothest possible transition to HFR (high frame rate) and 3D projection standards. The Christie IMB provides an integrated solution from a single, trusted equipment supplier.
All Solaria Series 2 projectors are designed to integrate seamlessly with the Christie IMB and the Christie Previsto(tm) High Frame Rate (HFR) technology. Featuring complete cinema content support, as well as MPEG2 and H.264 support for pre-show advertising and alternative content, the design of Christie's IMB is grounded in a solid understanding of the projector's software, thermals, vibrations and internal power supply, ensuring the most reliable projection system on the market.