Think You Know Mobile Millennials? Think Again. Campaigner(R) Survey Reveals Mobile Email and M-commerce Behaviors
Gen Y, the most socially networked generation, lags on social sharing, as over 74 percent don't share great email deals
October 01, 2013 --
- Up Your Social Game: To capture the attention of the most socially-networked generation to date, give them an easy way to share great sales or promotions. Dedicating a small amount of space in a mobile marketing email for potential customers to share information on their social networks is an easy effort to make as a means to increase your millennial customer base. If you really want to get them hooked -- set up a rewards program for sharing.
- Go Mobile-friendly, or Go Home: Since millennials are exceptionally mobile-savvy, they lose patience with clunky, non-mobile optimized emails in an instant. Make sure the size and style of the fonts used is readable, use big call-to-action buttons for easy tapping and mobile devices, and ALWAYS ensure that mobile marketing emails link back to a mobile-optimized site or landing page. To cover your bases with responsive mobile design, more tips can be found here.
- Know Your Millennials (better than they know themselves): The last thing you want a millennial to do is not to open your email -- or worse -- read your email headline, and delete it because it doesn't relate to them. Millennials have grown up in the age of on-demand, personalized everything, so it's critical to go the extra mile with personalization in an effort to impress and/or reassure them that you know what they want, when they want it, before they even do.
About the Survey Commissioned by Campaigner
The survey was commissioned by Campaigner using Google Consumer Surveys between December 19 and December 20, 2012. Each question sampled at least 1,237 unique, randomly sampled Internet users across the Google Consumer Surveys publisher group, who identified themselves as consumers. The following link provides a breakdown of the millennial-focused data highlighted in this press release: http://www.campaigner.com/survey/results/201309.pdf. This data was extracted from the original survey which can be found at http://www.campaigner.com/survey/results/201306.pdf. The average margin of error is +/- 2.7%.About Campaigner(R) Campaigner sales and marketing enables small, medium and large businesses to strengthen customer relationships and drive sales by connecting with their customers quickly, simply and affordably. Features include professional email campaign creation, multiple ways to grow and manage lists, integration with CRM and the utilization of campaign metrics and reports to increase results. Campaigner is a brand and registered trademark of j2 Global Canada, Inc., an affiliate of j2 Global, Inc. (NASDAQGS:JCOM). Learn more and visit Campaigner at www.campaigner.com. About j2 Global(TM) j2 Global, Inc. (NASDAQ: JCOM) and its affiliates provide Internet services through their two divisions: Business Cloud Services and Digital Media. The Business Cloud Services Division offers Internet fax, virtual phone, hosted email, email marketing, online backup, unified communications and CRM solutions. It markets its services principally under the brand names eFax(R), eVoice(R), FuseMail(R), Campaigner(R), CampaignerCRM(TM), KeepItSafe(R), and Onebox(R) and operates a messaging network spanning 49 countries on six continents. The Digital Media Division, created with j2 Global's November 2012 acquisition of Ziff Davis, Inc., offers trusted news and reviews of technology products on its web properties, which include PCMag.com, ExtremeTech.com, ComputerShopper.com, Toolbox.com and Geek.com. The Digital Media Division also operates BuyerBase(R), an advanced ad-targeting platform; LogicBuy.com, a leading provider of online deals; and Ziff Davis B2B, a leading provider of research to enterprise buyers and leads to IT vendors. As of December 31, 2012, j2 Global had achieved 17 consecutive fiscal years of revenue growth. For more information about j2 Global, please visit http://www.j2global.com. -###-