Industry Analyst Jeff Kagan on Apple Selling 9 Million iPhones First Weekend
September 23, 2013 --
Atlanta, GA (PRWEB) September 23, 2013
Apple sold 9 million iPhones during the first weekend, says Engadget, Sept 23.
Tech analyst Jeff Kagan offers comment.
Congratulations to Apple on breaking their previous record selling 9 million total iPhone 5s and 5c devices during the first weekend, and winning 200 million device upgrades to iOS 7. Says Principal analyst Jeff Kagan.
While this is great first weekend news, its important to get a full understanding of what happened. Apple was concerned about the public relations of a soft first weekend, so they took some steps to strengthen the numbers. Traditionally users could pre-order devices. Not this year. This year anyone who wanted a new iPhone, must get into line. That bolstered the lines and strengthened opening weekend from a PR perspective. Says Wireless analyst Kagan.
200 million devices upgrading to the iOS 7 was also remarkable, however that is not the whole story. How many of the users actually like iOS 7 over iOS 6 they have grown used to? The problem is users cannot simply dial back to iOS 6 if they dont like iOS 7. The question is how many customers are happier with iOS 7? That was not addressed in the Apple PR release. Says Kagan.
So while Apple had remarkable sales and upgrades, the next question is how many are happier and more satisfied? Says Kagan.
Either way, this was another stellar first weekend for Apple. So hats off to Apple! However its important to recognize there are signs that the smartphone marketplace is getting tougher each year that passes. Says Kagan.
About Jeff Kagan
Jeff Kagan is a Technology Industry Analyst and consultant who is regularly quoted by the media over 25 years. He offers comment on wireless, telecom and tech news stories to reporters and journalists.
He is also known as a Tech Analyst, Wireless Analyst, Telecom Analyst and Principal Analyst depending on the focus of the story.
He follows wireless, telecom, Internet, cable television and IPTV. He also follows the wide consumer electronics and technology space.
Reporters: Jeff Kagan sends comments by email to reporters and the media. If you would like to be added to this email list please send request by email.
Clients: Call or email Jeff Kagan to discuss becoming a client. Kagan has worked with many companies over 25 years as consulting clients.
Contact: Jeff Kagan by email at jeff(at)jeffKAGAN(dot)com or by phone at 770-579-5810.
Visit his website: at jeffKAGAN.com to learn more and for disclosures.
Kagan is an analyst, consultant, columnist and speaker.
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