DDD signs development agreement with InterDigital
September 16, 2013 --
LOS ANGELES and KING OF PRUSSIA, Pa., Sept. 17, 2013 (GLOBE NEWSWIRE) -- A wholly owned subsidiary of DDD Group plc (AIM:DDD) (OTCQX:DDDGY), the 3D solutions company, has signed a development agreement with a wholly owned subsidiary of InterDigital, Inc. (Nasdaq:IDCC) for its next generation HD and UHD video processing technologies.
The one year development agreement involves the recently announced new inventions that use DDD's 3D image processing techniques to pre-process 2D video before it is encoded and streamed to the viewer. Testing of the new solution indicates that the pre-processing can save between 7% and 30% of the bitrate required to deliver the equivalent unprocessed video. This performance improvement has enabled full 1080 HD versions of content to be delivered where conventional encoding techniques reduce the picture quality to 720 HD resolution based on the available bandwidth. Alternatively, these bitrate savings allow a provider of streaming video to reduce their bandwidth costs without compromising the picture quality of their existing services.
Under the terms of the development agreement, DDD and InterDigital will collaborate to combine DDD's new image processing techniques with InterDigital's user adaptive video streaming technology to explore the feasibility of the combined solution for applications in streaming video to mobile devices and Smart TVs. Based on the results, both companies will then determine the most suitable deployment approach, which may include licensing the combined technologies to leading providers of streaming video content to consumers.
Commenting on the agreement, Scott McQuilkin, Senior Executive Vice President, Innovation at InterDigital said:
"InterDigital is committed to driving disruptive innovation across the mobile ecosystem through in-house development, partnerships, collaborations and acquisitions. Our collaboration with DDD is consistent with InterDigital's recently formed Innovation Partners group, which is focused on expanding InterDigital's reach within the mobile ecosystem."
Chris Yewdall, chief executive of DDD, said:
"We are pleased to welcome InterDigital as a new strategic shareholder in DDD Group. This development agreement is further endorsement that DDD's latest HD and UHD video processing techniques have significant commercial potential in a range of sizeable markets, including the mobile device market where InterDigital is already an industry leader in mobile IP licensing."
DDD transforms the visual experience by bringing 3D to the consumer. Its TriDef®3D solutions convert 2D to 3D automatically, and enable delivery to 3D TVs, PCs and mobile devices. Leading brands including Samsung, LG Electronics, Lenovo and Sony license these solutions. Over 33 million TriDef 3D products have been shipped by DDD's licensees worldwide. DDD's Yabazam® label delivers 3D everywhere with its online content portal and Smart TV apps. DDD's shares are quoted on the London Stock Exchange's AIM Market (AIM:DDD) and in the United States on the OTCQX® marketplace (OTCQX:DDDGY). For more information please visit www.DDD.com.
InterDigital® develops fundamental wireless technologies that are at the core of mobile devices, networks, and services worldwide. InterDigital solves many of the industry's most critical and complex technical challenges, inventing solutions for more efficient broadband networks and a richer multimedia experience years ahead of market deployment. InterDigital has licenses and strategic relationships with many of the world's leading wireless companies. Founded in 1972, InterDigital is listed on NASDAQ and is included in the S &P MidCap 400® index.
InterDigital is a registered trademark of InterDigital, Inc.
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