Spiceworks Makes Boring IT Videos a Thing of the Past
Spiceworks Studios Helps IT Vendors, Including Samsung and Symantec, Create and Distribute Engaging Video Content for IT Buyers
September 11, 2013 --
AUSTIN, TX -- (Marketwired) -- 09/11/13 -- Spiceworks, the vertical network for IT, today announced a suite of new video products and services to help technology brands create engaging, relevant video content for IT buyers. Spiceworks Studios, the video group within Spiceworks and recipient of a 2013 Videographer Award of Excellence, works with clients including Samsung and Symantec to create commercials, product overviews, customer testimonials, live streams, and other custom content the 2.5 million IT professionals in Spiceworks use to learn about the latest products and services.
"Video for IT professionals tends to be dry and really boring, but engaging video content is a great way grab their attention and pique their curiosity about our products. Doing things a little differently shows IT professionals that we may not be exactly who they think we are," said Matt Stephenson, community manager for the Global Brand at Symantec. "Spiceworks has a deep understanding of the IT world, so they're able to create video content that's fun, informative and gets IT buyers talking about our brand."
Video has become a primary medium IT professionals rely on to get the technology details they need in a clear, concise and engaging manner. According to research from Google, one in three business-to-business (B2B) technology customers turn to video for the information they need to make informed buying decisions. Additionally, 81 percent say they are likely to watch video again during the buying process. Spiceworks' video offerings are designed to address the needs of IT buyers as they move through the buying cycle, from brand awareness to purchase and support.
Spiceworks offers a way for technology companies to streamline the creation process by providing turnkey, soup-to-nuts video capabilities, ranging from storyboard and script creation to IT professional recruitment, filming and design and animation services.
As the network for IT professionals, Spiceworks can also help technology vendors distribute video content through a range of marketing services that connect them with a targeted group of potential buyers. Distribution vehicles include content marketing advertising units and email campaigns, as well as promotion to 2.5 million IT professionals via brands' vendor pages, product pages, community groups and discussion topics.
"IT professionals are overwhelmed by the amount of content that gets thrown at them each day," said Jay Hallberg, co-founder and VP of Marketing at Spiceworks. "IT buyers are changing the way they consume information, so it's important for vendors to recognize this shift and develop unique and engaging content that's more consumable. Video is the perfect mechanism to do just that."
More information on Spiceworks video creation and distribution capabilities may be found at http://www.spiceworksstudios.com
Spiceworks is the vertical network where IT goes to work. The network connects 2.5 million IT professionals with over 2,300 technology brands to simplify how IT professionals discover, buy and manage more than $475 billion in technology products and services each year. Headquartered in Austin, Texas, Spiceworks is backed by Adams Street Partners, Tenaya Capital, Institutional Venture Partners (IVP), Shasta Ventures and Austin Ventures. For more information visit http://www.spiceworks.com.
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