The Fancy Joins SoHo Businesses Finding a Bandwidth Solution in Rainbow Broadband
August 22, 2013 --
New York, NY (PRWEB) August 22, 2013
Setting up shop in New York Citys picturesque SoHo district is a dream come true for scores of companies until they try to get connected to the Internet.
Fast-growing firms often get an unwelcome surprise after they move into one of SoHos airy lofts: the historic cobblestone streets outside cant be disturbed, making it impossible for fast-moving fiber to be laid down below them. One solution for an increasing number of SoHo-based businesses is Rainbow Broadband (http://www.rainbowbroadband.com), a powerfully efficient IT resource thats providing them with high-bandwidth Internet, Voice Over IP, carrier-class WiFI, and beyond.
Online shop The Fancy has been making headlines, with developments like a $600 million valuation and recent investments from the likes of Will Smith, billionaire Len Blavatnik, and American Express. Before this social/e-commerce site could heat up, however, their SoHo offices needed fiber-grade connectivity an impossibility in their building via traditional means. Rainbow Broadband provided the answer with their Hybrid Fiber Microwave broadband network, which now links The Fancy to the Internet at speeds of up to 100Mbps.
Advertising agency Sub Rosa has been making waves in its short history, creating innovative campaigns for the likes of GE, AT&T, Axe, Absolut Vodka, Nike, SyFy, Nissan and more. Complete with living quarters for the owners as well as event space, their vintage West 12th Street townhouse HQ almost had it all except for access to a desperately needed fiber link, which would have been prohibitively expensive to install due to the cobblestone street outside. Rainbow Broadband made high-speed Internet possible, quickly providing the award-winning agency with a 100Mbps connection, and bypassing the aging copper wires that were the only other viable option.
As the first video news network for the mobile and social generation, NowThis News needed dependable, high-bandwidth connectivity. Started by an executive team that includes former execs from the Washington Post, CNN and ABC News, NowThis first tapped Rainbow to connect its offices at 36 West 37th Street. Its 30+ team is continuing to grow, and theyll be staying with Rainbow Broadband as NowThis moves to larger quarters at 560 Broadway. Their Internet pipeline for streaming news, sports, and entertainment will be growing as well increasing from 50Mbps to 100Mpbs at their new location.
Bandwidth restrictions dont necessarily ease up north of Houston street: Just a block uptown from NowThis is the underwear purveyor Fresh Pair. Located in the famed and landmarked -- Cable Building at 611 Broadway, Fresh Pair obtained their Internet link with Rainbow Broadband. Equipped with a 100Mbps connection, the company can focus on expanding their business, instead of worrying about bandwidth.
SoHo Internet speed is finally trending upwards. For extra-wide bandwidth, comprehensive IT support, and more, Rainbow Broadband is an asset to businesses in one of NYCs most fashionable neighborhoods.
About Rainbow Broadband Inc.:
Rainbow Broadband provides innovative technology and solutions to New York City businesses that require competitively-priced high-speed broadband, without having to rely on the incumbent carriers infrastructure. Using a Hybrid Fiber Microwave system, the company has developed a fast and reliable broadband network that can deliver symmetrical bandwidth at speeds up to 200Mbs, via Ethernet, to businesses which previously had limited Internet access due to location or cost. Rainbow Broadband is a full-service organization offering a suite of broadband and IT solutions for New York City metropolitan area businesses.
For more information, please visit http://www.rainbowbroadband.com/.
Read the full story at http://www.prweb.com/releases/2013/8/prweb11044797.htm.