Laemmle Royal Theatre Goes Digital With Christie Projectors
Christie Projectors help create first boothless cinema in Metro LA as part of full-scale renovations across the chain
March 06, 2013 --
"Being 100 percent digital made the renovation easier as we were able to carve out multiple auditoriums without having to allocate additional space for a projection booth," said Greg Laemmle, president of the company. "We got back space in the old projection booth which has now been put to other uses. And we also avoided the cost of building new booth space. It's great to have all the equipment, including our Library Management Server (LMS), as part of the box office. That way, staff can input movie files and set playlists while still being available to customers."
In addition to digital projection, the newly-restored theater has stadium seating and three screens instead of one, which will allow it to expand its programming and offer more choices to its guests. Prior to the renovation, The Royal was one of the last 'one screeners' in the city.
"We have a long history of working with Christie. We had our share of hiccups during the conversion process, but the Christie team has been very responsive. We truly feel they've been our partners in getting the art house scene switched over to digital. They took the time to understand how our world is a little different from the world of major studio exhibitors, and were willing to adjust to come up with a better program," said Laemmle.
Craig Sholder, vice president, Entertainment Solutions, Christie, said the firm is proud to be part of the renovation of The Royal, and the digital upgrade throughout the chain.
"It's important to Christie to work with each customer to create the solution that works best with their unique needs. Independent cinemas are a vibrant part of the industry and it's our pleasure to help them make the transition from film to digital."
Christie integration partner Southern California Cinetech managed the conversion to digital throughout the chain. Cinetech installed Christie CP2210 and CP2220 projectors from the Christie Solaria Series digital projectors, and orchestrated the Christie Virtual Print Fee (VPF) financing plan, with Christie's Managed Services team providing monitoring and maintenance services.
The Christie Solaria Series meets both exhibition and post production studios' demands for 2D and 3D presentations for feature film and alternative content. With more than 36,000 installations around the world, Christie's knowledge and experience with digital projection is unmatched in the industry.