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Content Insider #458 - NAB Beauty By Miles Weston The M&E industry is in the middle of massive reinvention to meet people's increasing demands - 4K, HDR, VR and last but not least ATSC 3.0 (better pipe delivery). Not only is everyone trying to figure out how to make a buck on all of that good content they'll be determining how to get it to the video hungry consumer and still keep it safe enough to monitize. Cameras are going to be outstanding at this year's NAB, workflow is going to be better/faster. Drones will be swooping around giving us super views of the storyline. Audio tools are going to add impact and life to the films. And beyond the mundane business side of the industry VR (Virtual Reality) will put people in the very center of the action with immersive content. It's a great, challenging time to be in the industry. ...Read More »
Field Storage By Miles Weston The most fragile period for content is from the time it leaves the camera and is being worked on in post production. Cirina Catania found an inexpensive solution to keeping storage from being damaged by the elements ...Read More »
ASSIMILATE Adds Support for Samsung GearVR Headset for SCRATCH Web VR In its continued support of all things VR, ASSIMILATE announced today it has added support for the affordable, high-quality Samsung GearVR headset, the ideal VR accessory for any Samsung Galaxy smartphone for accessing immersive content of any kind, anywhere. For content creators active in the production and post-production of films, videos, and TV episodes this means they can effectively stream VR content from their SCRATCH Web cloud-based website through a standard browser to a Samsung Galaxy smartphone with the GearVR headset for mobile review and approval. ...Read More »
Divergent Media Partners with Pomfort By Ko Maruyama If you've used Adobe Premiere Pro, Final Cut Pro X, or even Adobe Prelude, you know that you have an opportunity to use Divergent Media's ScopeLink to monitor output in ScopeBox. Now, Divergent Media is announcing that you can use ScopeLink within Silverstack XT 5.1 as well. ...Read More »
A Look into "Peek-A-Boo": Blackmagic Design's Pocket Cinema Camera Captures the Dark Fairytale Not every game has a happy ending. In "Peek-A-Boo," a frazzled father finds out what happens when he refuses to play a game with his fun loving daughter who has her heart set on it. Mark Lawson of "One Life to Live" plays the father, an actor, who is managing the household while his wife is traveling while also juggling preparing for an upcoming audition. His daughter, Sally, is a handful and keeps begging him to play peek-a-boo with her. "You have to play the game!" she insists. Later that night, the father discovers his decision not to holds supernatural consequences. ...Read More »
Turning Orlando Into an 80s Arcade Game The American Advertising Association's Awards, formerly called the ADDYs, is one of the ad industry's highest honors. Taking place regionally, the award events are huge productions that bring together the best creatives in the US ad space. For this year's Orlando awards, Florida's Ad Club chose Levitation Creative Agency to come up with an intro video that would show off Orlando and why it is such an amazing place to live and create. And what better way than to fly through every part of Orlando and turn the city into an 80s arcade game? ...Read More »
Anchorfield Helps Athletes and Artists 'Share the Journey' Held biennially, the Special Olympics World Summer Games bring together athletes from countries around the world to demonstrate their courage and determination, as well as to discover new strengths and skills. In July 2015, the fourteenth games were held in Los Angeles and had 6,500 Special Olympics athletes from 165 nations competing in 25 different sports. Stephan's cinema verité style lent itself perfectly to the project, as he strove to film the talent within their own environments, allowing the narrative to unfold through intimate conversations and observed moments. In order to support the documentary style of the films, Stephan used a Blackmagic URSA 4K digital film camera, as well as several Pocket Cinema Cameras. ...Read More »
NAB Hands On By Ko Maruyama This month, AJA announced a new camera - the RovoCam. As major producers of video continue to get ready and move forward into higher resolution content, especially UHD, AJA delivers this new block camera for multiple markets and users. ...Read More »
ASSIMILATE Announces Support for ProRes 4444 XQ By Lou Wallace ASSIMILATE announced today it has added support in its SCRATCH post-production tools and workflow for encoding and decoding using the Apple ProRes 4444 XQ codec. ProRes 4444 XQ is the highest-quality version of the ProRes codec for 4:4:4:4 image sources (including alpha channels). This format has a very high data rate to preserve the detail in high-dynamic-range imagery generated by today's highest-quality digital image sensors. For the detailed facts and benefits, visit https://support.apple.com/en-us/HT202410. ...Read More »
Creating Broadway World's "Empty Space": LA's Downtown Repertory Theater's Devon Armstrong and Blackmagic Cinema Camera "Empty Space" airs on broadwayworld.com, and now ShowUp.media as well, and takes a hilarious look behind the scenes of a theater troupe. The web series is Broadway World's first original web series and follows the main character, Orson Ripley, a guerilla theater actor, as he replaces the lead and is thrown into the feud between the cast and crew of "Romeo and Juliet." We caught up with Devon, who gives some great insight into how he uses Blackmagic Cinema Camera EFs and DaVinci Resolve Studio? to create "Empty Spaces." ...Read More »
NABShow for Motion Media Creators By Ko Maruyama It's not a far trip from Los Angeles to Las Vegas, but for many, the NAB Show is not just a destination to find the latest technology and software for broadcast, but to meet the people of the industry as well. As much as we are online, nothing beats being there in person. Media Motion Ball returns for its 19th year at NAB. ...Read More »
Animated Robot Enters The Real World in "Alpha4" By SNL Guitarist Jared Scharff Saturday Night Live guitarist Jared Scharff, solo project known as Pearl Lion, recently released a music video titled "Alpah4". The video's protagonist is a video game like robot who enters the real world and travels around Los Angeles. The video combines animation with live action - we think you'll love it! ...Read More »
ASSIMILATE Ramps Up Virtual Reality (VR) Workflow for Cloud-Based Reviews Via SCRATCH Web ASSIMILATE announced today it is the first company to effectively stream VR content to a headset from a cloud-based website through a standard browser for review and approval. ASSIMILATE is expanding its SCRATCH Web cloud-platform capabilities to offer the first professional, web-based dailies/review tool for reviewing headset-based VR content anywhere in the world. SCRATCH Web empowers content creators and post-production artists with VR technology that offers the most secure, easiest, and fastest reviews of 360 VR content. ...Read More »
ASSIMILATE Congratulates Post Production Houses for their Sundance 2016 Nominations At the Sundance Film Festival 2016 in Park City, Utah the roster includes filmmakers whose post-production companies used ASSIMILATE's SCRATCH post-production tools in their digital workflows. ASSIMILATE is extremely pleased to congratulate its customers for their creativity and artistry in the following films and documentaries in the following Sundance categories: Local Hero, Metropolis Post, and Storm Post Production. ...Read More »
Perfecting Produce There is nothing quite like the challenge of color correcting a food commercial. All of those beautiful food spots you see every day take a skilled hand and a huge amount of work to look that good. And Florida's Indie Atlantic are experts at it. Which is why the foodstore giant Publix used Indie Atlantic Films for its new "At Season's Peak" ad campaign. And to get the look that Publix wanted, Indie Atlantic used DaVinci Resolve. ...Read More »
Tennyson Tanner's Badger Pursuit Vehicle and Blackmagic Cameras Tennyson Tanner is an Illinois-based production company that handles a wide range of films, commercials, music videos and promotional videos. One of the most action-packed productions they work on is for a series of public service announcements (PSAs) for the state of Illinois called "Driving Dead." The series shows a post-zombie apocalypse world with the heroes escaping and surviving using a variety of armored cars. Lots of car chases, car battles and cars driving around and through things. Tennyson Tanner created the "Badger" to help film the popular "Driving Dead" YouTube series, as well as for the company's many other productions. The vehicle is half rock crawler and half camera car, and uses Blackmagic Production Camera 4Ks to capture action while traveling up to 30 MPH. ...Read More »
Content Insider #437 - Drones - Good, Bad By Miles Weston Drones were everywhere at CES - bigger, smaller, smarter, more agile, new rotor design, retractable landing gear, 3D imaging, longer flight time, even one you could ride in "in a few years." They're going to be great for business and personal fun. The only problem we're going to have is the brains at the controls. As George Carlin said, "Think of how stupid the average person is, and realize half of them are stupider than that." ...Read More »
Parachute Creates a Legendary Ballgame in an Empty Stadium for Chrysler with Blackmagic Fusion Studio When Miguel Cabrera swings the bat, there's usually a stadium full of screaming fans around him. However, for Chrysler's "Miggy at the Bat" commercial, the stands were empty. The commercial celebrating the 2015 Chrysler 200 centered on Cabrera in an updated "Casey at the Bat" tale and featured the legendary showdown between batter and pitcher. In reality, Cabrera and the pitcher were worlds apart, in Detroit and Los Angeles, surrounded by green screens and needed NYC's Parachute to create the scenery and game around the players. The Parachute team, led by founder Sam O'Hare, created the spot by building a stadium and providing the setting for the infamous strike out (and later, added comeback.) Using different software for various components to build the stadium, Parachute relied on Blackmagic Design's advanced visual effects (VFX) and motion graphics solution, Fusion Studio, to bring everything together. ...Read More »
No Deadline Too Close, No Grade Too Much: Atlanta's Bed Head Media and DaVinci Resolve Phil Stevens and his colleagues at Bed Head Media are some of the hardest working media professionals in Atlanta. You have to be when you handle everything from commercial cinematography, short films, live event coverage, motion graphics, documentaries, corporate videography and a variety of church testimonial and website videos. Their work includes commercials for huge brands such as Home Depot and AutoZone, as well as award winning short films and documentaries. ...Read More »
Red Flight Pictures Capture Poetry in Motion with Blackmagic Design Cameras and DaVinci Resolve Poetry in motion has a different meaning when it comes to Red Flight Pictures. The independent film production company recently teamed up with poet Tyler Knott Gregson to translate his poetry into a short film. Lead by Kyle Thompson, executive producer, the Red Flight Pictures team wanted to provide a visual format for Gregson's poems to support some of the poet's charity work. Red Flight Pictures interpreted Gregson's poem to tell the story of a young girl in a coma who's trying to escape her own state of mind. Isolated from others' help, she must be her own savior. Yet to do that she has call up her courageousness and ferocity, and let go of self doubt. To best capture the poem's sentiment and visually depict the internal struggle and solitude, Red Flight Pictures turned to the Blackmagic Cinema Camera and Blackmagic Pocket Cinema Camera. ...Read More »
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