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Content Insider #491 - IBC Wrap By Miles Weston AT&T wants to be a content player. They can read the writing on the wall, the world is going video and they don't want to be just another dumb pipe (they need to add value to what they do). If you're a big house like Times Warner you live in the cloud for your production and your distribution. If you're an independent filmmaker you keep your content in the storage device next to your desk and maybe use the cloud for 2nd or 3rd backup and work with the content distributors to monitize your material in their cloud. According to folks at IBC this year is that the challenge for everyone in the industry is to effectively reach the consuming public without overwhelming them. Remember teens millenials and Gen Zers have short attention spans. ...Read More »
Shareability Helps Spoken Word Artist Prince Ea Challenge the Education System Richard Williams, better known by his stage name Prince Ea, is an American rapper, spoken word artist, music video director and rights activist from St. Louis, Missouri. He's also a social media superstar with more than six million followers, hundreds of millions of views and climbing. With activism close to his heart, Prince Ea became the face of and collaborator on Neste's Pre-order the Future campaign. Neste is a Finnish energy company, and together with Prince Ea they are finding innovative solutions to create a cleaner and more sustainable future. The campaign highlights a few different areas of the future, including education, specifically how to shake up the old ways of education in order to create an efficient, effective and better way of learning. In creating a video for the campaign, Prince Ea turned to his friends at California-based social content studio Shareability. ...Read More »
Content Insider #489 - OTT, Crafty Strength By Miles Weston More devices, more screens means more opportunities for content owners to move more entertainment material to consumers. I don't have to tell you that the world of content is going OTT to folks by-passing traditional channels. Cable companies and networks are struggling to adjust to the new (young) creative viewer while still deliver predictable news/information/entertainment to older folks...and trying to make money on all of them for their advertisers and their bosses. It's tough to jump to the next level of media & entertainment when you're uncertain how you're going to turn a profit. But my kids could care less about the delivery folks profit as long as they get their content when they want it, where they want it, how they want it. ...Read More »
Neotopy Studio Uses SCRATCH VR to Focus on Cinematic VR with a Touch of Magic The Neotopy Studio's mission is to create cinematic VR content with a magical touch. The team includes storytellers, filmmakers and sound engineers who specialize in immersive VR/360 cinematic experiences. A recent project is a VR mini-concert that features leading French artist, Yael Naim, for Unibail-Rodamco. The concert was shot specifically for VR viewing and will run as a roadshow throughout Europe. Set up like a movie theater, 30 people will "attend" the concert every hour at a particular venue to experience the show together. ...Read More »
Pocket Cinema Camera and DaVinci Resolve Used on Panic At The Disco's "Don't Threaten Me With a Good Time" Music Video Panic at the Disco is on top of the music world with a massive worldwide tour supporting their album, "Death of a Bachelor," that debuted at number one on the Billboard charts. One of the most popular songs on the album is "Don't Threaten Me With a Good Time." The song's music video puts the band's lead singer, Brendon Urie, in some very uncomfortable situations after a night of drinking and dancing. Uncomfortable as in an "aliens/monsters are trying to eat me" type of situation. But what makes the video unique is that it is shot from the viewpoint of the attacking beast. Initially taking on the form of a human female, the video follows both Brendon and his attacker as they meet in a bar and dance through the night, .until the evening ends badly for Mr. Urie. ...Read More »
Content Insider #488 - Storytellers By Miles Weston Studios and content buyers save their money for the big, sure hits for their shareholders. YouTube and Facebook open up their sites to good, bad, what the **** stuff. It helps people watch more and enjoy it less. Heck even Netflix has opted for quality not quantity in the stuff they offer. Fortunately help is out there from indie filmmakers who think with creative minds and creative hearts to weave stories they feel compelled to tell. It ain't easy but it's fun. Now because there are a gazillion ways people can entertain/inform yourself with OTT indies have opportunities to even make money doing what they love. It's freakin awesome! ...Read More »
Digital Media Online Launches New Virtual Reality Sites - VR Developer Net and VR Gamer Net Digital Media Online today announced the launch of two vertical sites focusing on the emerging Virtual Reality and Augmented Reality markets and technologies. According to CEO Lou Wallace, "The timing of the launch of these new sites is perfect. Research firm Superdata Research has projected sales of VR software and hardware will hit $2.8 billion this year, and they foresee it increasing to $22 billion by 2019 and $40 billion by 2020." ...Read More »
Digital Colorist Dave Franks Discusses VR Post-Production for Jaunt's "Pure McCartney VR" Digital colorist Dave Franks enjoys helping to deliver bleeding-edge projects, like director Tony Kaye's VR experience: 'Pure McCartney VR' - a five-part series of stereoscopic virtual reality (VR) experiences, produced by Jaunt Studios. Innovation in the delivery of musical content has been a passion for Paul McCartney, so the VR space was a perfect medium for him to collaborate with director Tony Kaye and Jaunt to release these episodes. Each one of them is a unique vignette of McCartney discussing the origins of some of his most iconic music and other anecdotes within environmental montages of his artwork, photographs, and related imagery. ...Read More »
Colorist Alastor Arnold Differentiates the Past from the Present In "The Book of Love," Henry (Jason Sudeikis) is an introverted architect who loses his wife Penny (Jessica Biel) in a tragic car accident. In order to cope with his grief, Henry befriends a homeless teen named Millie (Maisie Williams), and he helps her build a raft to sail across the Atlantic, while she in return helps him recover from the loss of his wife. The film, which premiered at the 2016 Tribeca Film Festival, makes use of flashbacks and several subplots to help tell the story, and Senior DI Colorist Alastor Arnold was tasked with bringing them to life through color. Alastor relied on DaVinci Resolve Studio to deliver the final DI grade of the film at L.A.-based post-production facility FotoKem. ...Read More »
Syber Gaming Delivers VR and 4K-Ready Small Form Factor Gaming PC Syber Gaming has announced delivery of its C Series, a small form factor system maximized for space while giving users a fully-powered 6th generation Intel Core-based rig that's both virtual reality (VR) and 4K ready. The Syber Gaming C Series starts at $795. ...Read More »
A Look "Behind-the-Scenes" of Immersive VR By Lou Wallace With 2016 being its breakout year, 360° VR productions are everywhere. And VR headsets - like Samsung GearVR, Google Cardboard, or Oculus Rift - are making it a quality, immersive experience. But what's going on "behind-the-scenes"? ASSIMILATE is at the forefront of supporting VR with its new SCRATCH VR Suite that includes all the post tools - conform, color grading, compositing, and finishing - to work in 360° media, and includes SCRATCH Play for playback and SCRATCH Web cloud-based collaboration and review tools that are automatically formatted for 360° viewing in VR headsets. Getting out in the field with customers, Lucas Wilson and Jeff Edson, CEO at ASSIMILATE talked with us about how they are responding to the VR market with its SCRATCH product line to offer creators the streamlined professional and powerful production and post-production tools that are needed to enhance and finalize the look-and-feel of VR content. ...Read More »
Telling the History of St. Louis Organized under the banner of the Missouri Historical Society, the Missouri History Museum, the Library and Research Center, and the Soldiers Memorial Military Museum in St. Louis are not your typical local history institutions. In addition to the main museum building, which houses public galleries, classrooms, and an auditorium, it also consists of a Library and Research Center. Here is housed a library, archives, artifacts, documents, photos and prints, moving images and sound. The institution also runs the Soldiers Memorial Military Museum, which was builtas a local military museum honoring individuals from St. Louis who we lost in World War I. ...Read More »
Hawaiki Keyer releases a new plugin for Final Cut Pro By Ko Maruyama Hawaiki Keyer 3 is a simple chroma keyer for Final Cut and Apple Motion artists who want a simple solution for lifting their subjects from greenscreens. The new keyer from Hawaiki includes several features that will be important to any editor/compositor, most notably features that will allow editors to control light wrap transfer modes. ...Read More »
Singer Clara's 'Parasite' Music Video Shot with Blackmagic URSA Mini 4K by TruLove Post In the music video for her single "Parasite," singer Clara takes a unique approach. The song is about a girl who repeatedly tries to steal her friends' lovers, like bees who try to steal the honey bee's honey. Clara uses the music video not as a storyline for the lyrics, but as a message and a warning to the offending girl, while also expressing the feelings and confusion one goes through when trying to understand why someone would act that way. ...Read More »
Focusing on Creativity and Relationships with Events United and Blackmagic Design Where do musicians turn when they prepare carefully for gigs, only to find their performances ruined by poor production? They take matters into their own hands. That's what Tim Messina did when he founded Events United in Londonderry, NH. Events United is a full-service audiovisual production company specializing in houses of worship, concerts, theaters, corporate events, weddings, and other special events. ...Read More »
ASSIMILATE Releases SCRATCH v8.5 Update, Supporting RED's New 8k Weapon Helium Sensor and 8k VistaVision Always at the forefront of post-production support for the latest RED digital camera formats (www.red.com), ASSIMILATE's SCRATCH 8.5, build 909, now includes support for RED's new 8K Weapon Helium Sensor, as well as the 8K Weapon VistaVision-sized Sensor (full frame). Support includes the Log3G10 gamma space and REDWideGamutRGB color space. ...Read More »
Shooting "Savior" on URSA Mini 4.6K Dillon McEvoy (DP), Mike Overton (Director) and Matt Ramey (Producer) are film students at Chapman University and just completed their Junior level Advanced Production short film." And you would be hard pressed to tell the difference in quality between their film, "Savior," and a big-budget Hollywood film. To create a high quality war film is a huge undertaking. You have to get the uniforms right. Weapons and scenery have to be accurate, and you have to combine that with action scenes, VFX, physical effects, such as blood, and making sure you get the right actors that can believably inhabit the role of soldiers. And for a student film, all on a miniscule budget that would not even pay for catering on a typical Hollywood set. ...Read More »
An Interview with Digital Video Producer and Director Edward Payson By Maureen Mo Whelan I had the pleasure of working with Edward Payson when he was directing the comedy-horror short film, Dinner with the Dwyers. He's been a working director in the entertainment industry for seven years and has directed short films, feature films, commercial spots, infomercials, webisodes and documentaries. The recent documentary he just finished is Our Friend - Jon - The Documentary about his friend who passed from Sickle Cell Anemia. ...Read More »
The Clock is Ticking An hour can fly by quickly when making a film but the team at indie production house Photon Harvest Productions is making the most of it. In their new One Hour Short Film Experiment, the Photon Harvest team is creating a series of compelling, polished short films that all have one thing in common - each part of the production and post production process was limited to an hour. An hour to write, an hour to shoot, an hour to edit, an hour to color grade, an hour to sound mix - the clock is certainly ticking away. ...Read More »
ASSIMILATE Continues Fast Pace of Leading-Edge Functionality for SCRATCH Ecosystem with New SCRATCH 8.5 In its continued commitment to boost the creativity and productivity of creative professionals in digital cinema within a streamlined workflow, ASSIMILATE today announced SCRATCH 8.5, a significant update to its entire SCRATCH ecosystem. The new, real-time SCRATCH 8.5 ecosystem includes the SCRATCH 2D/3D post-production tools - dailies, conform, color grading, versioning, compositing, and finishing; SCRATCH Play for playback and review; and SCRATCH Web for cloud-based review and collaboration. ...Read More »
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