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Content Insider #399 - Everyone Sells By Miles Weston Raise your hand if you've been out in the field with your sales team making sales calls. Wait why should you? Your job is engineering, accounting, product design, service/support, marketing/communications you don't have to do sales too. Sorry but you do. We're all selling something to your boss, to a customer, to someone you work with, to an editor/analyst, to some government official, to your significant other, to your kids (that's a tough one). You're constantly selling because if you aren't you're the sellee. Sure sometimes you have to be the purchasor but even then do it so you sell yourself on buying it or the seller that you're leading the process. ...Read More »
Content Insider #399 - Everyone Sells By Miles Weston Raise your hand if you've been out in the field with your sales team making sales calls. Wait why should you? Your job is engineering, accounting, product design, service/support, marketing/communications you don't have to do sales too. Sorry but you do. We're all selling something to your boss, to a customer, to someone you work with, to an editor/analyst, to some government official, to your significant other, to your kids (that's a tough one). You're constantly selling because if you aren't you're the sellee. Sure sometimes you have to be the purchasor but even then do it so you sell yourself on buying it or the seller that you're leading the process. ...Read More »
Content Insider # 396 - New Work By Miles Weston The global economy is bouncing back but there's only a modest increase in full time employment. Not that there aren't jobs but rather there aren't the right people for the jobs. To ensure they grow, smart companies are changing their focus on payroll increases and finding the best people for the challenges even if they're not interested in "a job" and more interested in the challenges/opportunities to grow on their own career paths. After all, folks know from experience - friends, neighbors, themselves - that fulltime employment is a myth and they're taking control of their future. Management has to focus on finding, working with the best talent available rather than body count because the world changes...quickly But as Tallahassee knows old habits die hard. ...Read More »
Digital Juice Pro Announced By Ko Maruyama You may have remembered when we wrote about this a few months back. Digital Juice was offering these programs for $99 off. However, at only $99 more, these one time memberships are still a great deal. ...Read More »
AJA Promotes Dave Sampson to Director of Global Sales AJA Video Systems announced today that Dave Sampson has been promoted to Director of Global Sales. Sampson has been with AJA for just under five years, and has successfully established and deepened the company's relationships with industry developer partners. ...Read More »
Director/Cinematographer TJ Derry Adopts AJA CION for Commercial Production In a new spot directed by Toronto-based director and cinematographer TJ Derry, an elaborate photosynthesis experiment proves that Scotts EZ Seed fertilizer helps grass grow almost anywhere, including a basement. Shot on CION at 4K in ProRes 444, with time-lapse footage captured on multiple Canon DSLRs, the spot showcases the beautiful cinematic images from the CION camera on a low light set. ...Read More »
Indie Films Shot Over Mobile By FilmGirl from the Future As smartphones become more portable and their features are continually improved, many are now maximizing their handsets at work. In fact, even filmmakers, especially those who are just starting out in the industry, are using their mobile devices to create award-winning short films. Due to the continuing trend in mobile adoption at video production houses, many organizations have started recognizing individuals who excel in this category. One of the popular award ceremonies for filmmakers is the iPhone Film Festival (IFF) that is now into its fifth year of awarding film makers that use iPhones in shooting their movies. ...Read More »
AJA Launches Summer of Savings Promotion for CION and Select Ki Pro Products AJA Video Systems today launched the 'Summer of Savings' promotion, reducing pricing for the CION production camera, Ki Pro Quad, Ki Pro Mini and Ki Pro recorders. The price for CION is now $4995 US MSRP, which reflects a $4000 price reduction. Ki Pro Quad is now $2995 US MSRP, Ki Pro Mini is $1495 US MSRP, Ki Pro is $2495 US MSRP, and Ki Pro ND is $2295 US MSRP. AJA customers who purchased the CION production camera before May 26, 2015 will receive two AJA Pak 512 SSDs for free, directly from AJA (valued at $2495 MSRP). ...Read More »
Content Insider #393 - Toxic Workers By Miles Weston Don't let em kid you. Work isn't supposed to be all fun and games. That's why they call it work. But most of the time that's ok because it gives you a feeling that you're contributing to make something grow and prosper. Really make a difference in the world around you. But there are times when even when you're making great strides and great contributions something about the job just sucks all the fun out of everything. We'll it's usually not something, actually someone and when you're around them they bring everyone on the team and you down. Toxic folks are tough to describe but you know one when you meet one. Management's choice help the person change or show they the door. It's for the best of everyone in the organization. ...Read More »
Content Insider #392 - Indie Films By Miles Weston There's a lot of noise being generated and pixie dust being sprinkled around as to how cool it would be to be an independent filmmaker...free to create your own visual master that would change the world for at least a few hours. Don't kid yourself. It's a lot of work to create the film(s) you have in your mind but the efforts are definitely worth it. Whether you want to to tell your stories, educate, entertain, preserve history, inspire others or do your part to make a difference. Today the opportunities are economically available. Think about it. ...Read More »
AEGraphics Bowled Over by Vizrt and Matrox Video 4K Solutions The Cricket World Cup (CWC), held every four years with the top 14 teams in the world competing, is a much anticipated event with a large viewership, typically in hundreds of millions. The 2015 Cricket World Cup was held in Australia and New Zealand. Star Sports, the host broadcaster for the 2015 Cricket World Cup, covered every match live. All the matches played by India, plus the semi-finals and final, were broadcast live in 4K to local cinemas in India. Alston Elliot (AEGraphics), one of the world's leading providers of television graphics and data solutions, was asked to deliver 4K graphics on Star Sports' live 4K coverage of the CWC games. ...Read More »
Content Insider #391 - New Content Leaders By Miles Weston Almost everywhere you turned at NAB there was a booth featuring products/tools for indie filmmakers, educational sessions to cover anything/everything and a loosely connected next generation of producers, directors, filmmakers. The new tools, Internet and IPTV/OTT everywhere changed the face and infrastructure of the media & entertainment industry. Indies know that not everyone wants to watch another spin-off of CSI, NCIS and cockamamie formula police/fireman show. Great thing is the indie films don't have to be blockbusters they just have to find their group of people around the world who want to view their shows. Only people who seemed bewildered (and determined to protect their territory) at the show were the network, cable, studio bosses. Indies aren't worried...the tools are right...the overhead is right...the time is right! ...Read More »
Artist of War--Chuck Caldwell By Miles Weston Today's independent filmmakers never know when their next great film idea will emerge, which is one of the reasons Cirina Catania, of The Catania Group, never leaves home without her basic capture/workflow tools in an on-board Explorer case. On a flight to visit her mother in Pennsylvania, her case included a Blackmagic Pocket camera, Sony A7r, batteries, a small Lumos light, extra SD cards, a Thunderbolt 2 dock, a 4TB OWC ThunderBay 4 mini and a 1TB OWC Envoy Pro EX. She also hand-carried her MacBook Pro and a small tripod. Because of weight and space limitations, tools like extra lenses and other "nice to have" equipment were left behind. ...Read More »
Indie Filmmakers Bring Cinematic Look to "The Great American Movie Hustle" with AJA CION Upcoming indie feature "The Great American Movie Hustle" follows filmmaker Michael Anton and actor Michael Monsour as they attempt to create an epic cinematic film about making an epic cinematic film. Along the way, the duo encounters several twists and turns that mirror common production challenges filmmakers face today. Produced by Wonder Lab Films and directed by Michael Anton, the parody is presented in a mockumentary format rife with old-school humor. To achieve a distinct cinematic aesthetic for the film, Anton brought Doug Michaels on board as cinematographer, who shot the film using AJA CION production cameras. ...Read More »
Content Insider # 390 - Video Uprising By Miles Weston At NAB it was obvious that the content galaxy is exploding with star wars battles everywhere on who will take control and win out every segment of the media & entertainment industry. It's traditional over cable, it's OTT, it's mobile, it's aerial, it's social media, it's Hollywood, it's indie filmmakers, it's kids in school, it's all of the above. Even Lucas or astrophysicist Stephen Hawkin couldn't imagine how the world would be taken over by video content. It will be interesting to see how the battles unfold as the universe expands. ...Read More »
Premiere Clip to CreativeCloud By Ko Maruyama Your mobile device is an awesome way to start working on a small visual project because you often have it with you all the time. The great part about PremiereClip is that you can shoot, edit, and upload right from your phone or tablet. The ability to edit, do some amount of post work, and quickly share it is the HEART of PremiereClip. However, if you have a CreativeCloud subscription, you can take the project that you just edited with your finger into a more substantial NLE. ...Read More »
Defining The Art of Shaving with Blackmagic Design For many men, shaving their facial hair is a necessary evil. If they are not careful, they risk nicks, cuts and irritation, and the process is tedious and sometimes downright uncomfortable. Although shaving can be a chore, it's a must for many, unless they want to look like a member of the Duck Dynasty family. One of the questions that employees receive most often is "What's the difference between a traditional and royal shave?" To help answer this question and help customers better understand its services, Director Christopher Califano recently shot a video that brought the shaving experience to life using the Blackmagic Cinema Camera EF, Pocket Cinema Camera and DaVinci Resolve color corrector. ...Read More »
'Bob and the Trees' Survives the Winter Thanks to Help from Blackmagic Pocket Cinema Camera Director Diego Ongaro knew he had his star when he first encountered Bob Tarasuk six years ago. "I was instantly attracted to his magnetic personality and captivating stories. Logging, his main line of work, became a fascination for me. I've often wondered about the history of the plank you buy at the lumberyard or the log you throw in the fireplace," explained Ongaro. "I'm captivated by the physical connection between the human body and the trees, the balance of power when it comes time to take a tree down and how small a man is compared to a giant oak. Yet, the paradox is that man usually wins." ...Read More »
NAB 2015 People By Ko Maruyama This past week was full of catching up on news from companies and people in broadcast from around the world. NABShow is the biggest convention for broadcast - from television to radio, and expanding into new internet markets - it?s the one stop place to shop for new tech and get information from the industry?s leaders. ...Read More »
Quicktake: Adobe PremiereClip By Ko Maruyama Last week, I had the opportunity to put Adobe's PremiereClip through some paces. Although it wasn't a completely rigorous testing, it was enough to get a clear view of what the application was capable of, it's pros and cons, and create some mildly entertaining news pieces during the biggest broadcast event of the year. ...Read More »
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