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ASSIMILATE Continues Fast Pace of Leading-Edge Functionality for SCRATCH Ecosystem with New SCRATCH 8.5 In its continued commitment to boost the creativity and productivity of creative professionals in digital cinema within a streamlined workflow, ASSIMILATE today announced SCRATCH 8.5, a significant update to its entire SCRATCH ecosystem. The new, real-time SCRATCH 8.5 ecosystem includes the SCRATCH 2D/3D post-production tools - dailies, conform, color grading, versioning, compositing, and finishing; SCRATCH Play for playback and review; and SCRATCH Web for cloud-based review and collaboration. ...Read More »
The City of Frederick MD's Audio Visual Department Lays the Groundwork for the Future with Blackmagic Design The City of Frederick, MD, Audio Visual Department's (AVD) mission statement is to "Deliver a complete and concise stream of information and alerts to inform and prepare residents and staff through audio visual media." As the AVD's Lead Video Producer, Lance Duvall is responsible for ensuring that the department delivers on this duty, and he knows that in order to do so, the AVD's equipment must be reliable. ...Read More »
Director JOHN PUTCH at the helm of two new shows this fall. Veteran indie and TV director JOHN PUTCH has been tapped to direct episodes of the new high profile series "APB" for FOX and "NO TOMORROW" for the CW. ...Read More »
Content Insider #469 - Big Content By Miles Weston I recently read where most Facebook viewers do it with the sound off. That's not really viewing because content is good storytelling - audio and visual - and it draws you in, gets you involved and makes you feel something you didn't feel before...warm, cold, happy, sad, enlightened, enriched. Even educated and entertained. Good stuff does that. Bad stuff just fills time until you've got something better to do like think, imagine, dream. It doesn't really matter how you get the content, it's about the message. That is delivered by people - filmmaking people - who care about what they do and their message(s). That's the stuff I want to see...and hear! And I really prefer it on the biggest screen possible. ...Read More »
Blackmagic Pocket Camera Captures the Cinematic Moments of Heartland Heading into its 10th season, Heartland is one of Canada's most popular television series and is known for its cinematic atmosphere and backdrops. Heartland director of photography Craig Wrobleski, csc explained the production framework for the stylistic series: "We do block shoots, shooting two episodes at a time. Each block is 15 days and we are generally out for 10 of the 15 days." Each episode is shot as a mini movie, with each block having a different set of requirements. Craig explained, "Because we shoot each block as a mini movie, we really have to approach each one individually, and the camera equipment is a big part of that equation as we like to keep the camera moving and just shoot the scenes in a more cinematic way." ...Read More »
Live Streaming Exorcisms Damien LeVeck knows that in Hollywood, there are two main ways to make a feature film. You can either have a great idea, sell it to a studio and risk it turning into a completely different film, or you can have a great idea, raise the money yourself, hire your own actors and crew and make your vision into a reality. When Damien decided to direct "The Cleansing Hour," a fresh spin on the exorcism genre, he knew he had to take the latter route. Six months later and more than $30,000 raised, Damien has now locked picture on the proof-of-concept short film. ...Read More »
Hit Television Show MythBusters Goes Out with a Bang with Help from Blackmagic Pocket Cinema Cameras By Scott Sorensen After 15 seasons, more than 280 episodes and countless explosions, the hit television show MythBusters aired its grand finale episode on March 5, 2016. For many years, the show had been answering questions and debunking myths and urban legends by putting them to the test, helping viewers find out which myths are true and which are not. And as with any grand finale, the show wanted to go out with a bang. Worried about camera coverage, Scott doubled the compliment of Blackmagic Pocket Cinema Cameras to an even 20. "When it came to filming a mile-long path of destruction, adding additional Pocket cameras was an easy decision," he noted. "The Pocket cameras have become the backbone of our second camera arsenal over the last few years for this specific reason." ...Read More »
REEL TALK RETURNS TO HOLLYWOOD By Ko Maruyama Continuing to give back to the community of motion graphics and visual effects artists in the Hollywood area, Benjamin Budzak is hosting his annual review and critique of demo reels. With special guest Ryan Summers, they help artist get the most out of their past work so they can find new work. ...Read More »
Princess Kimbra: Bringing Disney Magic to Life with the Blackmagic URSA Once upon a time, a visual effects artist and a Grammy-award winning singer got together to make music video magic and Snow White was reborn. The tale begins when Adam C. Sager, a Portland, Oregon-based VFX supervisor and director, met with Kimbra, a New Zealand-born recording artist, and decided to honor Disney for the inspiration it had given both artists throughout the years. Kimbra had just recorded "I'm Wishing," the song from the classic "Snow White and the Seven Dwarfs" movie, for a Disney tribute album, We Love Disney, Australia. Blending reality with Disney magic, Sager created a music video that inserted Kimbra directly into the classic animated film as the heroine Snow White and wicked Evil Queen. ...Read More »
A Look "Behind-the-Scenes" of Immersive VR By Lou Wallace With 2016 being its breakout year, 360° VR productions are everywhere. And VR headsets - like Samsung GearVR, Google Cardboard, or Oculus Rift - are making it a quality, immersive experience. But what's going on "behind-the-scenes"? ASSIMILATE is at the forefront of supporting VR with its new SCRATCH VR Suite that includes all the post tools - conform, color grading, compositing, and finishing - to work in 360° media, and includes SCRATCH Play for playback and SCRATCH Web cloud-based collaboration and review tools that are automatically formatted for 360° viewing in VR headsets. Getting out in the field with customers, Lucas Wilson and Jeff Edson, CEO at ASSIMILATE talked with us about how they are responding to the VR market with its SCRATCH product line to offer creators the streamlined professional and powerful production and post-production tools that are needed to enhance and finalize the look-and-feel of VR content. ...Read More »
Building Mobile Trucks and Broadcasting on the Go With Valenti Vision Films and Blackmagic Design Valenti Vision Films, an independent film and television production company based in New Jersey, produces everything from movies and television shows to live sports and entertainment. Since 2011 Valenti Vision Films has created more than 600 hours of original programming for various television and Internet outlets, including ESPN3, NBC, ABC, NUVO, Comcast Networks, Ivy League Digital Network, PBS and more, for clients such as the FXFL, NCAA, PMTV, US Soccer, The Ivy League, and TV One. To provide his clients with the best quality, Joe Valenti of Valenti Vision Films has built two mobile, multi camera production trucks from the ground up. ...Read More »
Colorist Mark Todd Osborne Navigates a Child's Fantasy "Audi TT: Reality? Check." The recent national ad campaign for the Audi TT from MediaCom, the agency behind the concept, features the iconic sports car racing through rugged terrain and busy cities alike. The spot enters the mind of a child, and as he races his toy car around a track and imagines a full-throttle adventure of challenging terrain and jaw-dropping stunts, the Audi TT achieves it in real life. Mirroring the boy's movements, the spot cuts to real life shots of the Audi TT racing on the edges of cliffs, through dense forests of tall pines, around jagged boulders and hairpin turns, as well as through the nighttime streets of San Francisco, weaving through trollies, traffic and tractor trailers. ...Read More »
Content Insider #458 - NAB Beauty By Miles Weston The M&E industry is in the middle of massive reinvention to meet people's increasing demands - 4K, HDR, VR and last but not least ATSC 3.0 (better pipe delivery). Not only is everyone trying to figure out how to make a buck on all of that good content they'll be determining how to get it to the video hungry consumer and still keep it safe enough to monitize. Cameras are going to be outstanding at this year's NAB, workflow is going to be better/faster. Drones will be swooping around giving us super views of the storyline. Audio tools are going to add impact and life to the films. And beyond the mundane business side of the industry VR (Virtual Reality) will put people in the very center of the action with immersive content. It's a great, challenging time to be in the industry. ...Read More »
Digital Anarchy gop flicker removal By Ko Maruyama Jim Tierney from Digital Anarchy discusses how to fix certain artifacts that arise from compressing video. The tutorial also allows users to download the drone footage to see the correction that his plugin provides. ...Read More »
Utilize online social media platforms to boost your network and grow your business By Paul Fitzgerald for America's Backbone Weekly Social media will help increase your entrepreneurial endeavor's presence, and small ideas can turn into viral sensations and more importantly, increased performance and revenue. ...Read More »
Rivalry on the Ice There is almost no rivalry in professional sports that matches the intensity of one in the National Hockey League. It is not just team against team, but city against city competing against each other in rivalries that have been passed down through generations. Which is one of the reasons why the Winter Classic has become a huge success. Every year, the NHL highlights hockey the way it used to be played: Outside, open to the elements, and in front of thousands of screaming fans. All while featuring teams that have forged generations of bitter rivals. One of these heated rivalries is between the Montreal Canadiens and the Boston Bruins. These two teams are members of the "Original Six", the first professional hockey teams in the NHL, dating back to the beginning of the 20th century. ...Read More »
ASSIMILATE Announces New SCRATCH VR Suite, the Only End-to-End VR Toolset and Workflow In its continued support of all things VR, ASSIMILATE(r) announced today its new SCRATCH VR Suite, the only professional VR end-to-end workflow with an all-inclusive, real-time toolset for working naturally within a 360 environment -- dailies, conform, color grading, composting, finishing, and mastering in any format, any resolution. It's a complete and powerful virtual reality (VR) toolset that enables the highest level of quality and productivity, and it's affordable for everyone. The first public SCRATCH VR Suite demo will be at NAB 2016, the ASSIMILATE booth N8525 in the VR Pavilion, north hall. ...Read More »
Java Post's Caffeine Fueled Success Jack Tunnicliffe, Java Post founder and president, has lived the transition into digital, keeping his post production facility on the forefront of technology shifts and disruptions. "Java Post is 20 years old, but this is my 43rd year working in television," he said. "I started in television working at the CTV (Canadian TV) television network as a camera operator and eventually worked my way to a producer/director position doing live television, such as the Olympics. I also produced and directed television shows, documentaries and commercials, but my passion has always been the work done in post." ...Read More »
Field Storage By Miles Weston The most fragile period for content is from the time it leaves the camera and is being worked on in post production. Cirina Catania found an inexpensive solution to keeping storage from being damaged by the elements ...Read More »
Cinema Art Speeds Up the Golden Age of Mexican Movie Spanish speaking channels Cine Nostalgia and Cine Estelar program line up features a number of movie genres including comedy, classic western, drama and action from the '50s, '60s and '70s streamed in HD to the US market over cable platforms Direct TV, AT&T, Verizon and Cox. Cinema Arts, a Mexico-based production facility owned and by Vasallo Vision Group, has embarked on a sizeable film restoration project, with the aim of bringing Cine Nostalgia and Cine Estelar's 2000 plus Mexican 35mm Film classics to digital HD with unmatched quality and preservation. "It's not just about restoring a film," states Cinema Arts CEO Carlos Vasallo. "Our goal is to present the highest quality and be faithful to its artistic and historical work as envisioned by the original producers, directors, and screenwriters." ...Read More »
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