placemedia Expands Partnership with Rentrak to Bring Pyschographic Data to Programmatic Buying on Linear Television
Industry leading programmatic platform allowing advertisers to have access to even bigger data sets and insights into linear television viewership
May 01, 2014 --
NEW YORK, May 1, 2014 /PRNewswire/ --placemedia, the ad exchange that enables advertisers to target and engage their audiences on linear TV, announced today that is has expanded its partnership with Rentrak to add additional psychographic clusters to its programmatic buying solution. The addition of Rentrak's TV currency and Axciom's PersonicxX clusters gives national television advertisers the ability to leverage more targeted and precise data sets to targeting specific audiences on linear television.
The Acxiom PersonicX suite of products help companies locate the best ad targets among consumers because its data provides a better understanding of their needs, desires, and buying habits. PersonicX's addition to the placemedia platform, combined with the actual viewing behavior from Rentrak's millions of televisions, will allow advertisers to focus marketing resources where they will produce the greatest market penetration and highest ROI.
"An effective programmatic buying solution on linear television requires big data sets and smart analysis of that data," said Derek Mattsson president of placemedia. "We're big believers in the power of the data provided by Rentrak, and are excited about the opportunities that PersonicX brings for our customers."
"With the industry keenly focused on programmatic solutions for television, we're very excited about the potential benefits of a partnership between Rentrak and placemedia," says Bill Livek, vice chairman and chief operating officer of Rentrak.
Based in Salt Lake City, placemedia gives advertisers leverages the undisputed brand building power of TV with improved audience measurement and accountability they've come to expect online. The result is broad national reach with highly effective targeting, and a better return on investment. For more information, visit www.placemedia.com.
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
ABOUT AXCIOM CORPORATION
Acxiom is an enterprisedata analytics and software-as-a-service company that uniquely fuse trust, experience and scale to fuel data-driven results. For over 40 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. Utilizing a channel and media neutral approach, we leverage cutting-edge, data-oriented products and services to maximize customer value. Every week, Acxiom powers more than a trillion transactions that enable better living for people and better results for our 7,000+ global clients. For more information about Acxiom, visitAcxiom.com. Acxiom is a registered trademark of Acxiom Corporation.
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