Worldnow Partners with Viafoura
Introduces new product, Story Fusion
March 31, 2014 --
NEW YORK, March 31, 2014 /PRNewswire/ --Worldnow, the industry leader in digital media management, chosen by over 450 broadcasters is pleased to announce that it is exclusively partnering with Viafoura, the leading audience engagement and social monetization platform and introducing
Story Fusion: Your Social Monetization Platform.
What makes this product so impactful? Story Fusion enables safe, reliable, and engaged participation from your community on your site...bringing your community's conversations that are taking place on multiple social platforms to live, in real time, on your desktop site, mobile website, and apps.
Story Fusion offers Worldnow's clients the ability to capture and analyze data from up to 20 different social logins in a user-friendly dashboard- putting a face to astation's web, mobile, and app traffic. In addition, our multimedia commenting platform allows your community to engage with your content via images, videos, and audio uploads. Thanks to an extremely robust moderation dashboard, the moderator has the ability to edit and highlight comments, ban users,detect keywords and more, giving clients complete control over their communities' comments.
Besides collecting and analyzing basic profile data, clients' dashboard will capture the data that matters: their audience's behavioral and interactive patterns. This unique dashboard provides customizable reports on metrics important to stations. Such as identifying:
- Who their brand champions are
- How they influence their community
- What content are they engaged with
- What content categories drive community: engagement, interaction, social shares, new user engagement, and more.
Additionally, Story Fusions' Social Plugins enable clients to take advantage of untapped digital and social opportunities. These plugins include: recent community comments, most popular content (by engagement) editor's picks, most discussed articles/stories, etc.
Most community conversations today are currently taking place on multiple social platforms versus a station's website. Our social plugins can live anywhere either collectively, creating a Social Community Hub, or separately. This hub on clients' digital properties enables a trusted location where a community can come together to converse, share, and interact in order to make a difference andsolve community problems.
"Our goal is to provide our clients with the best digital platforms and tools so they can deliver engaging experiences to their audiences. Part of that is enabling stations to increase page views, time on site, increase audience engagement and leverage user generated content. Together with Viafoura, we are putting incredible power in our client's hands," said Samantha Gannaway, Head of Strategic Partnerships.
Along with understanding the audience in greater depth, stations will also have increased revenue opportunities. "With an engaged community and a deep understanding of your consumers, your brand will be able to garner a higher share of local ad dollars by providing high quality exposure to advertisers' target audiences," said ofJesse Moeinifar, CEO of Viafoura. "Partnering with Worldnow, just made sense and we are excited to help local media outlets leverage their social content in a meaningful way," he went on to say.
Story Fusionis available now for clients. Anyone interested can call Samantha Gannaway at 212-931-1200.
Story Fusion is the latest addition to Worldnow's leading portfolio of Media Management platforms. Broadcast centric workflows serve to unify website/mobile management, IP video delivery and integrations with critical studio systems. Worldnow provides publishers enterprise scalability to extend beyond the confines of a traditional CMS into full media management with modular publishing platforms.
About Worldnow Inc. Worldnow is the only technology provider that bridges TV newsroom legacy systems and the digital world through its AIM technologies and its patented video scribe system. Worldnow, through its strategy team has used its workflow to enable entire newsrooms to embrace a best practice two-way publishing approach to winning audiences on any screen. In the last 4+ years, 13 of 14 RFP's for platform services sought by broadcasters have been awarded to Worldnow.
Current Worldnow customers include: Allbritton, CBS Local Digital Media, Cox, Dispatch, Fisher, Fox TV Stations, Griffin, Landmark, Lilly Broadcasting, London Broadcasting, Meredith, New Age Media, Quincy, Raycom Media, Reiten TV, Sagamore Hill, Sinclair,Waterman, West Virginia Media and Media General. For more information please visit www.worldnow.com. Worldnow services over 91 million monthly uniques and powers over 450 local broadcasters with 81% of US households covered.
About Viafoura: Viafoura is a social monetization platform that enables brands with digital content to better engage, understand and monetize their online community. Viafoura'seasy-to-install plugins enable social login, commenting, content discovery and gamification as a way to gain deeper user insight. This data increases monetization opportunities in a variety of ways such as increased ad revenues and better informed content creation that keeps users engaged.
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