WSDG BRINGS NETWORK-QUALITY STREAMING TO PELOTON'S FLAGSHIP NYC SPINNING CENTER
May 20, 2014 --
In developing a NYC flagship site for live and on-demand, indoor spinning classes, the Peloton brain trust recognized the need for a cutting edge video broadcast studio for the streaming element of their visionary program. Company co-founders, CEO, John Foley, COO, Tom Cortese and Marion Roaman, (an indoor cycling pioneer), engaged Walters-Storyk Design Group for the acoustic and isolation design of a broadcast-quality production facility with studio lighting and systems integration. The resulting Production Control Room (PCR) and 60-bike TV Studio is a key component of the 8000 square foot complex. Located at 140 West 23rd Street in NYC, Peloton Chelsea also features spa-quality ambience, a refreshment lounge and, a sports fashion retail shop.
"Peloton presented us with a multi-faceted assignment," reports WSDG Principal/ Director of International Relations, Sergio Molho. "They required a state-of-the-art production studio to stream live (and recorded) spinning classes to Peloton enthusiasts around the globe. The studio had to be technically flawless and aesthetically striking. Users will enjoy it in operation through the global Peloton Cycle video network."
Peloton CEO and Co-Founder John Foley remarked, "Our goal was to ensure our on-site classes of crystal clear audio and, to provide our at-home constituents with Network-quality audio and video streaming. We were also committed to being good neighbors and, to protecting building residents from intrusive sound from our studio. WSDG has designed broadcast studios for ESPN, WNET and MTV Latin America. They've provided exemplary acoustics for such performance venues as Jazz At Lincoln Center and 54 Below, and their recording studio clients include Jimi Hendrix, Alicia Keys and Bruce Springsteen. We knew we were in good hands, and we are confident that our on-site, and at home, enthusiasts will benefit greatly from our efforts to provide them with the ultimate in fitness connectivity."
Walters-Storyk Design Group has designed over 3500 media facilities worldwide. Credits include Jimi Hendrix's 1969's Electric Lady Studios; NYC's Jazz At Lincoln Center and Le Poisson Rouge; broadcast facilities for The Food Network, ESPN, and WNET; major education complexes for NYU and Berklee College of Music Boston and Valencia, Spain; media rooms for Hoffman La Roche, and other corporate clients. Recent projects include NYC's TEC award winner Jungle City Studios and private studios for Green Day, Jay-Z, Timbaland's Tim Mosley, film composer Carter Burwell, Aerosmith, Bruce Springsteen and Alicia Keys. WSDG principals John Storyk (an adjunct professor at Berklee College,) Beth Walters, Sergio Molho and Dirk Noy lecture frequently at universities and industry events, and contribute regularly to industry publications.WSDG has collaborated with such noted architects as Frank Gehry, Rafael Vinoly, Norman Foster, Oscar Niemeyer, Phillipe Stark and Nicholas Grimshaw. WSDG is a seven-time winner of the prestigious NAMM TEC Award for outstanding achievement in Acoustics/Facility Design. The firm maintains offices in NY, SF, LA, Miami, Buenos Aires,Belo Horizonte, Basel, Beijing, Barcelona, Mexico City, St,. Petersburg and Mumbai.