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Video: Instagram Started As A Social Network Named After Bourbon

By Clip Syndicate

Instagram didn't start out as Instagram. It started out as … Burbn. Kevin Systrom, the creativity researcher Keith Sawyer explains, was a fan of Kentucky whiskeys. So when he created a location-based iPhone app, one driven by the success of networking app Foursquare , he named it after the booze.

Related Keywords:Kevin Systrom, Keith Sawyer, Mike Krieger, Social network service, App Store, Name Change, Brand Name, Social Media, Geosocial networking, Web 2.0, False start

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