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Video: HP’s Gilt-Exclusive Smartwatch Puts Fashion FIrst

By Clip Syndicate

What would it take to get people actually buying smartwatches in droves? Could fashion be the answer? An odd new trio aims to find out, with HP teaming up with fashion flash sales site Gilt and designer Michael Bastian--via Fashionista--to create a smartwatch that looks smart, too. The tech behind the new HP/Michael Bastian smart wrist computer isn’t Android Wear, but rather something custom-built for this project, that syncs with a companion app on either iOS or Android, and pushes email and text notices from the user’s smartphone to their watch.






Related Keywords:Michael Bastian, Human physical appearance

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