Video: A Couple Of Thoughts About Apple’s MacBook Air ‘Stickers’ Ad
By Clip Syndicate
Yesterday Apple released a new ‘Stickers’ ad for the MacBook Air. The ad emphasizes the reliability of the MacBook Air by showing that some of them have scuffs and scrapes. The choice to show the stickers, as well, is a nod to the fact that people customize and ‘profane’ the clean industrial look of their Apple stuff with personal touches. Though Apple had a 30th Anniversary spot for the Mac on the whole, the MacBook itself has taken second seat to Apple’s much larger iPhone and iPad business.