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Business Issues: Content Insider #489 - OTT, Crafty Strength

Content Insider #489 - OTT, Crafty Strength

IBC Outlines Challenges in the New M&E World

by Miles Weston

More devices, more screens means more opportunities for content owners to move more entertainment material to consumers. I don't have to tell you that the world of content is going OTT to folks by-passing traditional channels. Cable companies and networks are struggling to adjust to the new (young) creative viewer while still deliver predictable news/information/entertainment to older folks...and trying to make money on all of them for their advertisers and their bosses. It's tough to jump to the next level of media & entertainment when you're uncertain how you're going to turn a profit. But my kids could care less about the delivery folks profit as long as they get their content when they want it, where they want it, how they want it. Read More >>

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