Viamedia Announces $2 Million in Donated Advertising Time for Ad Council Campaigns that Address Social Causes
Giving back to the community, company leverages cable television's ability to reach local audiences that support family and community charities such as United Way, Feeding America and Goodwill
April 29, 2014 --
LEXINGTON, Ky., April 29, 2014 /PRNewswire/ --Viamedia, the television industry's leading independent provider of outsourced local television advertising services on behalf of cable companies, today announced that it will donate $2 million in advertising time on behalf of the company's 50+ MVPD partners covering 70 DMA's to support Ad Council campaigns developed in partnership with Feeding America, Goodwill and United Way.
"Through the power of cable's targeted local advertising, we are able to bring the right messages to local markets across the country by running the Ad Council's PSAs," said Mark Lieberman, President and CEO. "We look forward to launching this important partnership with the Ad Council. We want to give back to our local communities and will focus on issues that matter to them, such as hunger prevention, job training and community engagement."
The Ad Council, a national non-profit, is the largest producer of public service advertising (PSA) in the U.S. Through partnerships with non-profit organizations and federal government agencies, they work to inspire action on important public issues through innovative communications programs. All Ad Council PSAs are aired and run in donated time and space.
"We are looking forward to launching our partnership with Viamedia," said Peggy Conlon, President and CEO, Ad Council. "Through Viamedia's innovative advertising solutions, we will be able to reach their audiences with campaigns that address issues that impact their communities. Their generous contribution will help us continue our efforts to have a significant impact."
For more information, please visit viamediatv.com.
Headquartered in New York, NY, and Lexington, KY, Viamedia is a leading provider of outsourced local advertising sales services. The company specializes in selling DMA-based advertising to local, regional and national advertisers on behalf of U.S. cable and telecommunications service providers, utility companies and municipalities. For more information on Viamedia, visit www.viamediatv.com.
ABOUT THE AD COUNCIL
The Ad Council is a private, non-profit organization with a rich history of marshalling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has affected, and continues to affect, tremendous positive change by raising awareness, inspiring action and saving lives. To learn more about the Ad Council and its campaigns, visitwww.adcouncil.org, like us onFacebook.com/adcouncil, follow us on Twitter@adcouncilor view our PSAs onYouTube.
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