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U.S. Christmas Shoppers Bought More On IOS Than Android

By Grab Media, a blinkx company

If you purchased something from a mobile device on Christmas Day, chances are that device was an iPhone or an iPad. So says IBM, whose latest Digital Analytics Benchmark Report found that purchases made from iOS devices accounted for about 23 percent of the online shopping done on Christmas Day in the U.S. According to Big Blue, which tracked millions of transactions from approximately 800 U.S. retail websites, thats about five times as many purchases as the 4.6 percent that were made from Android devices.
U.S. Christmas Shoppers Bought More On IOS Than Android


Related Keywords:Apple Inc., United States, Digital Analytics Benchmark Report, I OS, Market share, Tim Cook, Cloud clients, Tablet computer, Christmas tree, Mac OS X, App Store

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