TuneIn Announces Live Coverage of the 2014 NCAA Division I Men's Basketball Championship
TuneIn to Carry Complete Coverage of NCAA?? March Madness??, via Partnership with WestwoodOne
March 19, 2014 --
PALO ALTO, Calif., March 19, 2014 /PRNewswire/ -- TuneIn, the world's leading service for listening to live radio, and WestwoodOne, America's network radio leader in live play-by-play sports, today announced an expanded partnership whereby TuneIn will carry WestwoodOne's live broadcast coverage of the 2014 NCAA Division I Men's Basketball Championship. WestwoodOne will provide TuneIn with full play-by-play for all 67 games from the first round through the Final Four in North Texas.
Coverage began Selection Sunday March 16, and will continue through the NCAA Men's Final Four in April. In addition to all 67 games of the NCAA Division I Men's Basketball Championship, TuneIn will also offer Westwood One's coverage of other NCAA championship events, including the Division I Women's Final Four, the Men's Frozen Four, the Men's and Women's College World Series and the Division I Men's Lacrosse Semifinals and Championship.
"We are excited to be extending our relationship with WestwoodOne, a company that is known for delivering superior programming for the biggest sporting events in the world," says Kevin Straley, VP Programming at TuneIn. "This year's presentation of the 2014 NCAA Division I Men's Basketball Championship on TuneIn will allow sports fans to listen to their favorite teams from the excitement of the opening rounds until the ending, where one champion cuts down the nets."
"We are pumped and ready to bring the excitement of the NCAA Tournament to TuneIn's large listener base," says Matt Cutair, WestwoodOne's VP, Digital Operations and Sales. "This extended partnership ensures that college hoops fans can access the games and that our advertising partners receive true multi-platform distribution of their messaging."
Additional programming on TuneIn will include "College Basketball Today on TuneIn" hosted by TJ Rives and Mark Wise. "College Basketball Today on TuneIn" will be a daily wrap-up and look forward to each day's action during the tournament. "College Basketball Today on TuneIn" will also broadcast live from North Texas with daily shows starting Friday, April 4 through championship Monday, April 7. The daily show will feature special guests, coaches, and the players who electrified college basketball this season.
To hear live coverage, fans can visit www.tunein.com/catchthemadnessfor a schedule of each day's games, or simply search "college basketball" on the free TuneIn Radio app or on TuneIn.com. Fans using the free TuneIn Radio app on iPhone, iPad, or Android devices can add upcoming live games and matches to a digital calendar.
Live coverage of Westwood One's NCAA championships bolsters the already extensive list of sporting events on TuneIn, which today includes a mix of live play by play games and matches, pre and post game shows, athlete interviews, and more across sports like NASCAR, Pac 12 football and basketball, Barclays Premier League, Bundesliga, Wimbledon, Australian Open, and MiLB.
TuneIn will also be holding a social media contest for listeners throughout the college basketball tournament. Fans can enter by sharing where they plan to #CatchtheMadness with TuneIn here.
*NCAA, March Madness, NCAA Championships, First Four, Final Four, Men's Final Four, Women's Final Four, Selection Sunday, Frozen Four and College World Series are trademarks of the National Collegiate Athletic Association.
TuneIn Radio lets people listen to the world's sports, news, talk, and music from wherever they are, with over 100,000 radio stations and more than two million on-demand programs streaming from every continent, available across 200 connected devices. With over 40 million monthly active listeners, TuneIn Radio is one of the world's most popular audio streaming services. The company raised venture funding from IVP, Sequoia Capital, Google Ventures, General Catalyst Partners, and Jafco Ventures, and is headquartered in Palo Alto, Calif.
WestwoodOne, a wholly-owned subsidiary of Cumulus, activates the power of sound to deliver compelling cross-platform audio content to more than 9,100 media partners and 225 million consumers each week. WestwoodOne's rich array of content and services includes live play-by-play sports and sports talk programming; music and entertainment programs; news, talk, and information programming, 24/7 music formats; prep services; customized music, jingles and imaging; and national sales representation. www.westwoodone.com.
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