The Legend Lives On! KDAY 93.5 FM Explodes to Record High 1.16 Million Total Cume Audience in April!
KDAY Reaches 20-Month Peak in Nielsen's April Book Following an Impressive 3-Month Growth Trend Confirming SoCal's Passion for Legendary Radio Format
May 28, 2014 --
LOS ANGELES, May 28, 2014 /PRNewswire/ --KDAY 93.5 FM, Southern California's original hip-hop and R&B Radio Station, and the most recent brand addition to Meruelo Media, Southern California's leading minority-owned media group, reached a twenty month high with more than 1.16 million weekly KDAY fans tuning into the legendary radio station according to the recently-released Nielsen Audio ratings.
- In April's ratings book, KDAY posted a significant audience increase with a total weekly cume of over 1.16 million listeners and compared with LA's market average, Adults 18-49 are 43% more likely to listen to KDAY.
- KDAY's "first preference" Adults 18-49 listenership climbed 78% while its average quarter hour total week audience surged 100%, adding nearly 150,000 listeners since the end of 2013.
- 83% of KDAY's weekly average quarter audience are Adults 18-49 the demographic most coveted by advertisers, and the highest percent of any L.A. radio station. KDAY is a top 2 station in composition of listeners Adults 18-34 and 25-49
- KDAY is currently the only Los Angeles radio station with 85%+ of its average audience listenership "away from home" - a prime criteria for many advertisers.
"KDAY's April Nielsen Audio ratings are the best numbers we've seen in nearly two years... a growth trend we've been monitoring since Meruelo Media took over in January..." said Director of Sales, Derek Beesemeyer. "Our team is committed to this legendary SoCal format and today we're better positioned to super-serve our clients, partners and community we're a true total market solution."
KDAY in partnership with AEG will host the best in original hip-hop & R&B music with its upcoming FRESH FEST 2014 concert series this September 2014.
About 93.5 KDAY
KDAY is the iconic Los Angeles radio station with roots as far back as the early 80's when it was the first station in the world to ever play commercial hip-hop. KDAY helped transform N.W.A. from an unknown group to one of the most prolific hip-hop groups ever, and it helped launch the careers of many mainstream artists such as Dr. Dre, Ice Cube, Ice T, LL Cool J, and Queen Latifah. KDAY reflects and appeals to the diversity of the Southern California market with its unique and unmistakable West Coast sound.
About Meruelo Media
Meruelo Media is the media division of The Meruelo Group; they currently operate Southern California's Legendary hip-hop and R&B Radio Station, 93.5 KDAY and television stations in Los Angeles, Houston, Santa Barbara, and a Super Station on its digital KWHYTV 22.2 stream with carriage on Time Warner Cable. The Los Angeles station MundoFox 22 (KWHY22.1), is the flagship and local Los Angeles affiliate station of the MundoFOX Television Network. Meruelo Group is a diversified holding and investment company with a portfolio of companies in banking and financial services, restaurants, food services, construction and engineering, real estate, hotel and casino operations, public and private equity. For more information please visit www.meruelogroup.com.
Sales: Derek Beesemyer 323-337-1628
Media: Rebekah Salgado 562-228-8191
SOURCE Meruelo Group / Meruelo Media
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