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Business Issues: Content Insider #561 - Supported Streams

Content Insider #561 - Supported Streams

Don't Kid Me...You Like Free!

by Miles Weston

With appointment TV getting whiskers and streamers becoming more important, upfronts this year are going to be interesting. Upfronts? That's where advertisers place their bets on shows. This year there's a new set of tools focused on attribution and outcome...the ability to trace commercials to actual sales. Yes all your online activity enables this. Now advertisers can have proof that their 6-,15-,30- and 60-second commercials work...or not. Don't kid me you don't just watch Netflix and Amazon Prime stuff. Free wins over a few bucks every hour of the day, day of the week. And thanks to the marvels of OTT shows, networks and marketers will be able to check off when you go to McDonalds vs healthy food places. Free...Gotcha!!! Read More >>

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This weekly publication, for streaming and broadcast professionals, keeps you up to date with the latest industry news, useful techniques, insightful articles, project profiles and critical reviews. HD Weekly keeps you up to date on the latest tools and technologies in HD and HDV production. It included tips, techniques and tutorials, product reviews, project profiles and breaking news. Streamline, for streaming media professionals, is a Digital Media Net weekly e-mail newsletter that covers the latest trends and information from the streaming media market.
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