Take the Oath App Developed by The Famous Group Lets Gamers Create Custom Trailers for Sony PlayStation 4 Killzone Shadow Fall
December 17, 2013 --
Culver City, CA (PRWEB) December 17, 2013
To highlight next-generation functionality of the new Sony PlayStation 4 console, integrated production company The Famous Group teamed with BBH New York to develop the Take the Oath app that lets players create and share their own custom trailers for the new Killzone Shadow Fall hero game.
The app utilizes PS4s new Share function, enabling gamers to upload and remix gameplay footage to create a personalized custom trailer. After logging into the site through Facebook, gamers can for the first time upload their own gaming footage and create a personalized, filmic story filled with their most epic Shadow Fall kills, combat honors and war zones.
Once they pull in their gameplay, gamers use a drag-and-drop video editing tool to remix the content and submit the trailer for consideration. After a moderation step, users get a Facebook notice if their custom trailer is accepted, at which point they can share the trailer with friends and the gaming community on Facebook and Twitter.
Epic gameplay moments are meant to be shared, and PS4s Share button makes it easier than ever to show the world your greatness, said Michael Marina, director of interactive, The Famous Group, Culver City, CA and NY. We have a unique expertise in creating personalized content for users, and worked closely with BBH NY to bring their creative concept to life and show what the PS4 Share function can do. The Famous Group also worked on the Killzone Shadow Fall countdown website prior to game launch.
Client: Sony PlayStation
Campaign: Killzone Shadow Fall Take the Oath app for PS4
Ad agency: BBH New York
Production company: The Famous Group, Culver City, CA, New York, NY
Managing Director: David Kwan
Executive Creative Director: Greg Harvey
Director of Interactive: Michael Marina
Digital Strategy Director: Sonya Cifuentes-Hiss
Interactive Producer: Sofia Anjum
Account Management: Magali Huot
Development Team Lead: Hayk Bezirganyan
Interactive Technical Project Manager: David McGreavy
Technical Lead: Brandon Fisch
Senior Developer: Dave Sweeney
UX Lead: Brittany Faix
UX Designer: Melissa Sweet
Interactive Designer and Animator: Spencer Dina
The Famous Group is a full-service integrated production company in Culver City, CA and New York, handling all aspects of live action filming and editing, CG/motion graphics, digital development and production for broadcast and the web under one roof. The company provides agencies and brands with experienced in-house resources for discovery (market research, analytics, social media monitoring), strategy (planning), execution (live action film and production, information architecture, UX and interface design, technology development, back-end integration and deployment, Facebook and mobile apps, animation, motion graphics, augmented reality, etc.) and performance (content syndication, social media outreach and racking, community development and more) services. The Famous Group was the winner of a 2013 AICP Next Award for their work on AT&Ts Brackets by Six-Year Olds, a 2013 NY Emmy in sports graphics for the New York Jets Television Network, a 2012 AICP Award for Harlem Elvis on behalf of the Office of National Drug Control Policy, contributed interactive work that won a pair of 2012 OneShow Pencils and a Clio Award for agencies, and won dozens of Addy, Telly, Communicator, ICA, FWA and other awards. For more information, please visit http://www.thefamousgroup.com.
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